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Sr. Influencer Marketing Specialist

Remote - US

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.

We are seeking a Sr. Influencer Marketing Specialist to lead influencer outreach, partnerships, and campaign execution across social platforms. This role will own end-to-end influencer collaborations — from strategy and outreach to reporting and optimization — and partner with internal teams and external freelancers to drive measurable brand growth.

Why You’ll Love Working Here

  • Work with a mission-driven product used by millions of people
  • Collaborative culture rooted in experimentation and impact
  • Opportunity to shape influencer strategy and grow the creator ecosystem

What you’ll be doing: 

  • Build and maintain relationships with influencers, content creators, and talent partners
  • Identify and recruit influencers that align with brand goals and audience segments
  • Lead outreach, negotiation, contracting, and deal management for influencer collaborations
  • Coordinate briefing, content approvals, and deliverables across internal teams and creators
  • Manage influencer calendars, contracts, and payment workflows
  • Track and report on KPI performance (reach, engagement, conversion, ROI) for all influencer initiatives
  • Collaborate with Paid Social, Creative, and Analytics teams to amplify content performance
  • Manage freelancers, agency partners, and creator networks supporting campaign execution
  • Monitor industry trends, competitive activity, and emerging platforms to inform strategy

Qualifications to be successful in this role: 

  • 4+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles
  • Proven success in managing end-to-end influencer campaigns and partnerships
  • Strong negotiation, communication, and project management skills
  • Comfort with data and reporting — ability to translate metrics into insights and recommendations
  • Experience with influencer and social analytics preferred
  • Strong organizational skills and ability to manage multiple campaigns simultaneously

Nice-to-Haves

  • Experience managing external talent/freelancers
  • Background in health, wellness, or lifestyle brands
  • Familiarity with affiliate marketing measurement and attribution

Values you’ll model

  • Be Kind and Care — build with empathy; assume positive intent; support teammates and members.
  • Live Good Health — champion healthy habits and balance in how we work and what we ship.
  • Be Data-Inspired — ground decisions in research and data; measure what matters.
  • Champion Change — lean into ambiguity; iterate, learn, and improve continuously.
  • Leave it Better than You Found It — raise quality, clarify systems, and document as you go.
  • Make It Happen — bias to action; deliver impact with craft and accountability.


The reasonably estimated salary for this role at MyFitnessPal ranges from $80,000 - $100,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Exciting Full-Time Employee Benefits, Perks and Culture

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit. 

Give Back: Use  your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships.  We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters. 

Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make. 

Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.

Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities  to continuously grow and enhance your skills. 

Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.

 

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify. 

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