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Marketing Specialist

Baltimore, Maryland, United States

About Us:

The United States has the poorest maternal and birth outcomes of all developed countries with the underserved, Black, Brown, Indigenous communities disproportionately affected. Nadia Care is working to drastically change the experience of affected communities by reimagining how we deliver meaningful and compassionate care to expectant moms.

Nadia Care’s mission is to improve pregnancy, birth and the postpartum journey for women and their families by reimagining how maternity care is delivered. Our team is focused on building trust-based engagement and wrap-around support for expectant moms at home, in person and virtually to ensure they have all the social support they need for a successful and joyful pregnancy journey. We help our members with care navigation, doula support, assistance with lactation, nutrition, housing, transportation and a wide range of other needs. We leverage technology to support our virtual engagement that allows us to meet all our moms where they are.

We ensure that our members have trusted sources for support, resources, and information throughout their pregnancy, delivery and well into postpartum. Nadia Care does not replace the primary obstetrician or doctor’s relationships. Instead, we support expectant mothers with all other health-related social needs not typically available through their doctors’ offices. 

Our Values:

  • Empathy is at the heart of everything we do. We must always center the experiences of the mothers and families we serve, as well as support and uplift one another.
  • Collaboration is what makes us stronger. We achieve the greatest impact when we work together, share knowledge, and elevate each other’s strengths.
  • Resilience reflects our ability to push through challenges, adapt in a fast-changing environment, and remain committed to our mission no matter the obstacles.

The Role:

We are looking for a Marketing Specialist with solid, hands-on experience in day-to-day marketing tactics who is eager to take on new challenges in a fast-paced setting. Working under the guidance of our Senior Marketing Manager, you’ll be directly supporting our campaigns, content, and operations as they come to life.

This is a hybrid role requiring attendance at in-person events, primarily in the Baltimore area with occasional travel to Washington, D.C.

Responsibilities:

  • Creative Asset Edits: Perform routine updates and minor design adjustments to existing marketing materials. Ensure all brochures, flyers, and digital assets remain organized, current, accurate, and aligned with updated brand guidelines.
  • Project & SOP Management: Support project workflows and strict deadlines in Asana to ensure all team deliverables stay on track. Maintain and update SOPs, growth team call scripts, field services collateral, pitch decks, and messaging guidelines to keep all internal teams aligned. 
  • Marketing Collateral Procurement: Manage the relationship with external vendors to order physical marketing materials. Ensure all print and promotional items are ordered within budget, meet quality standards, and are delivered on schedule. Assist in the setup of an online storefront so the field teams can self-service.
  • Campaign Support: Assist in the execution of marketing campaigns across multiple channels, including email, SMS, direct mail, and phone outreach.
  • Social Media Management: Copywrite, create, schedule, and execute a consistent content calendar across all primary social platforms. Monitor engagement, respond to community inquiries, and track performance metrics to refine social strategy.
  • Giveaway & Swag Coordination: Lead the end-to-end process for brand giveaways and promotional merchandise. This includes sourcing high-quality "swag," managing inventory levels, and overseeing the distribution logistics.
  • Email Templates: Design and maintain a library of high-performing email templates. Work within CRM or email marketing platform to ensure templates are visually appealing, mobile-responsive, and optimized for user engagement.
  • Analytics and Campaign KPIs: Build and manage campaign tracking assets, including custom UTM parameters, short links, and QR codes, to support multi-channel attribution and analytics. Work with Sr. Marketing Manager and Marketing Ops Manager to calculate event and campaign effectiveness. Develop and maintain marketing reporting templates and deliver monthly/quarterly KPIs to internal stakeholders.
  • Newsletter & Website Maintenance: Collaborate directly with program leaders to generate content for the quarterly digital newsletter, handling the writing, design, proofing, email distribution, and blog publishing. Maintain current website content and assist with digital projects as needed. 
  • Inbound Communications: Serve as the primary contact for inbound group email inquiries, responding with empathy, discretion, and professionalism while routing emails to appropriate teams. 

Qualifications:

  • 2-5 years of work experience in healthcare marketing
  • Excellent English grammar, strong copywriting, and precise proofreading skills
  • Design experience is a major plus
  • Knowledge of social media platforms and digital marketing strategies
  • Creative thinking and problem-solving abilities
  • Strong organizational skills and attention to detail
  • Motivated by a mission-driven organization and passionate about healthcare
  • Authorized to work and located in the United States
  • Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred 

Mindset and Work Style:

  • Comfortable wearing multiple hats and rolling up your sleeves to get things done, even with lean resources
  • Adaptable and comfortable working on multiple projects with quick turnaround times
  • Possesses an entrepreneurial mindset with a drive to take initiative and solve problems independently 
  • Biased toward action, able to execute quickly, test ideas, and iterate on the fly 
  • Thrives in a fast-paced, rapidly evolving setting where priorities can shift quickly

Ideal Candidates will have:

  • Design experience (Adobe Creative Cloud, Figma, video editing experience)
  • Proficiency in Google Suite and familiarity with marketing automation or CRM tools (e.g., HubSpot)and project management tools (Asana, Jira, Confluence)
  • Hands-on experience updating and managing content on CMS platforms like Squarespace, WordPress, or Webflow, working comfortably within existing templates without needing to design or manage the site from scratch
  • Prior experience owning social media messaging and B2C digital marketing strategies
  • Marketing experience in healthcare environment

Compensation range for this position is between $65K-$75K. The exact amount will depend on direct, relevant experience. 

Our Interview Process

At Nadia Care, we value transparency and want you to feel prepared at every stage of your candidate journey. Below is our standard interview process for this role:

  1. Recruiter Interview | 30 minutes
  2. Hiring Manager Interview | 45 minutes
  3. Executive Leadership Interview | 45 minutes

Please note that this process is subject to change, but we will always keep you informed along the way.

For full-time employees, we offer a comprehensive benefits package designed to support you both professionally and personally:

Time Off That Works for You

  • Recharge with annual paid holidays off.
  • Full-Time Salaried Employees (Exempt): Enjoy unlimited time off after the 90-day introductory period.
  • Full-Time Hourly Employees (Non-Exempt): Receive three weeks of paid time off after the 90-day introductory period.

Comprehensive Health & Wellness Coverage

  • Medical Insurance: Access top-tier healthcare, covering hospital, surgical, and prescription drug benefits. Coverage begins the first of the following month.
  • Dental Insurance: Coverage for preventive care, as well as basic and major procedures.
  • Vision Insurance: Coverage for routine eye exams and eyeglasses.

Security & Future Planning Options

  • Stock Option Grant: We believe in shared success.
  • Life Insurance: Financial protection for your beneficiaries.
  • Disability Insurance: Short-term and long-term coverage in case of illness or injury.
  • 401(k) Retirement Plan: Opportunity to save for the future.

We’re building something great and want you to be part of it. If you're looking for a fast-paced, dynamic environment where your contributions make an impact, apply today!

Remote positions are open to candidates in the contiguous US only. Due to operational and compliance requirements, we are unable to hire candidates residing in ND, AL, HI, PR or outside the contiguous US.

Please note that our recruitment team will only contact candidates via an official company email address ending in @nadiacare.com. Be cautious of scams; Nadia Care will never ask for financial information or payments at any stage of the hiring process.

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