New

Associate Director / Director of Marketing, NIPT

United States

Location:

  • Remote candidates located in California accepted

Position Summary: The Associate Director / Director of Marketing, NIPT will lead marketing strategy and execution to drive adoption of and promote Natera’s genetic tests, UX offerings, and patient education tools to OBGYN providers and their patients. This is a unique opportunity to join a growing marketing team and create multi-channel campaigns for market-leading products that impact healthcare for millions of patients. This role reports to the Senior Director, Women’s Health Marketing.

Primary Responsibilities

  • Market Awareness and Adoption:

    • Lead marketing strategy and execution of marketing activities to increase awareness of and promote key Panorama NIPT and Vistara Single-Gene NIPT messages across relevant sales and marketing (e.g., print advertising in medical journals, participation in conferences and events, and digital marketing) channels.

    • Develop and articulate the unique value proposition and differentiation of Panorama and Vistara in the prenatal genetic testing market.

    • Create and execute HCP and patient marketing campaigns, content, and engagement tactics to communicate the value and drive adoption of Panorama, Vistara, and associated support services.

  • Cross-Functional Collaboration:

    • Lead the development and execution of go-to-market strategies and launch plans for new product features and services.

    • Collaborate with Product, UX, Patient Experience, Sales, Medical, and Leadership teams to understand customer needs and inform offerings.

    • Create and deliver training on product messaging and objection handling in field calls and written materials in collaboration with Sales Training.

  • Market and Business Analysis:

    • Conduct market research and analyze / synthesize data on customer drivers, competitive landscape, and effectiveness of messaging to refine marketing strategy.

    • Identify and size business opportunities by creating business cases and financial models.

  • Project and Financial Management:

    • Effectively manage marketing projects, timelines, vendors and budget.

    • Track and improve ROI for marketing programs.

  • Team Management:

    • Manage and develop direct report(s) contributing to a high-performing product marketing team.

    • Provide oversight for additional brands that direct report(s) is managing.

Qualifications

  • B.A. or B.S. degree required; MBA/Advanced degree preferred.

  • Minimum of 7 years of professional experience, which includes healthcare product marketing, product management, sales, medical affairs or strategic consulting experience.

  • Experience in life sciences, health technology, or diagnostics preferred.

  • Formal educational background or clinical experience in genetic counseling or medical genetics preferred.

Knowledge, Skills & Abilities

  • High integrity.

  • Project management including organization, attention to detail, and timeline tracking.

  • Experience marketing products and services to healthcare providers including synthesizing clinical information and composing concise promotional copy.

  • Strong collaboration and leadership skills with cross-functional teams.

  • Strong communication and presentation skills.

  • Basic financial and economic modeling skills. Analytical, problem-solving mindset required.

  • Familiarity with, interest in digital marketing channels and tactics preferred.

Travel Required for this Position?

  • Up to 20%

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Remote USA

$165,000 - $231,200 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents. 

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:
- BBB announcement on job scams 
- FBI Cyber Crime resource page 

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