Marketing Manager, Patient Engagement (Oncology)

POSITION SUMMARY:

We are seeking a highly versatile Patient Engagement Manager to join our Oncology Marketing team. This position will be responsible for owning the patient engagement strategy. This person will build strategic plans and execute tactics that may include market research, patient marketing campaigns, educational and promotional events, digital and content marketing, social media, marketing metrics and analysis, to build brand awareness and drive sales.

PRIMARY RESPONSIBILITIES:

• Build, execute, and manage highly effective patient marketing programs and campaign materials to support product launches, and brand awareness, and patient engagement programs / capabilities

• Manage and justify entire patient engagement budget

• Manage all advocacy and society relationships throughout the Oncology division

• Collaborate with with cross functional teams to improve patient experience for test initiation, test adherence, test resulting, and patient access

•  Participate in the development, deployment and tracking of digital marketing strategy, including email campaigns, SEO/SEM, social media, paid media, blog, etc.

• Provide support to Tumor Marketing Leads, US/international sales teams, PR, Market Access, and Clinical Operations

QUALIFICATIONS:

• The ideal candidate will have a passion for amplifying patient and caregiver voices, supporting advocacy missions, and ensuring that the cancer patient community is aware of precision medicine advancements. 

• Qualifications include: 

  • 4-17 years experience in diagnostic, pharmaceutical or biotechnology marketing

    • Must have a product marketing or patient marketing background 
    • Working experience in Oncology

  • Direct or indirect experience with patient focused educational campaigns and patient advocacy engagements

  • Advanced level degree in healthcare, science related field or business administration. 

KNOWLEDGE, SKILLS, AND ABILITIES:

• Strong business acumen, emotional intelligence, and organizational skills

• Ability to perform under pressure, adapt to changes (e.g., priorities and timelines), and to work in a fast-paced environment

• Ability to “lead up” and present plans and progress to executive leaders regularly

• Ability to distill highly technical data to focused marketing materials that can be easily digested by a broad audience, including patients, caregivers, and the broad community

•  Experience in marketing diagnostics or pharmaceutical products to healthcare professionals or patients is a plus

• Experience in various forms of digital marketing, including email marketing, content marketing, social media marketing, paid media, etc.

• Experience owning and managing projects from start to finish (ex. Patient videos)

• Excellent technical writing, editing skills, and storytelling

• Proficient in Microsoft PowerPoint, Excel, and Word

• Proficient in Google Documents, Sheets, and Slides

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents. 

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:
- BBB announcement on job scams 
- FBI Cyber Crime resource page