Head of Marketing, Health Systems

Remote; San Carlos, CA

The Head of Marketing, Health Systems will serve as the strategic marketing leader for one of Natera’s most transformative business units. Reporting to the GM of Health Systems, this executive will be responsible for establishing and expanding the brand, awareness, and go-to-market success of Natera’s system-wide solutions across leading U.S. health systems.

 

This role will own the marketing strategy and execution for a suite of innovative products and services that sit at the intersection of genomics, clinical data, population health, and precision medicine. The Head of Marketing will lead efforts to position Natera as the partner of choice for heads of precision medicine, CIOs/CTOs, CMIOs, clinical leaders, and health system executives. The candidate will build and scale a marketing team, collaborate cross-functionally with Product, Medical, Enterprise Sales, and deliver compelling strategies that drive engagement, adoption, and revenue growth.

 

Key Responsibilities

 

Strategic Marketing Leadership

  • Define and execute the marketing vision, strategy, and annual plan for the Health Systems business.
  • Position Natera’s brand as a category-defining leader in genomic-enabled precision health and population diagnostics for enterprise healthcare customers.
  • Develop differentiated messaging and brand narratives tailored to C-suite executives, heads of precision medicine, clinical leaders, and innovation stakeholders within health systems.

 

Health Systems GTM & Demand Generation

  • Lead development of targeted campaigns, account-based marketing (ABM), and outreach programs to generate awareness, consideration, and pipeline within large integrated delivery networks (IDNs) and academic medical centers.
  • Design and deploy marketing assets, digital content, case studies, solution briefs, and playbooks to enable Sales teams and drive conversion.
  • Collaborate closely with Product and Commercial leads to drive successful product launches, ensuring positioning is aligned with value propositions and customer pain points.

 

Thought Leadership & Industry Engagement

  • Elevate Natera’s visibility and credibility in the health systems ecosystem through conference strategies, earned media, analyst engagement, webinars, and speaking opportunities.
  • Build strategic relationships with key opinion leaders (KOLs), decision-makers, and early adopters of precision medicine programs.
  • Lead development of customer advisory boards and champion voice-of-customer programs to shape future roadmap and GTM strategy.

 

Team Building & Cross-functional Collaboration

  • Build, mentor, and lead a high-performing Health Systems marketing team with expertise across brand, digital, content, and field marketing.
  • Collaborate cross-functionally with the Product Management, Sales, Corporate Marketing, Clinical, and Medical Affairs teams to ensure unified messaging and market execution.
  • Track and report on marketing KPIs, including awareness metrics, engagement rates, lead quality, pipeline contribution, and campaign ROI.

 

Qualifications

  • 10+ years of experience in healthcare marketing, with at least 5+ years in leadership roles targeting health systems, or enterprise healthcare organizations.
  • Demonstrated success in marketing precision medicine, health IT, diagnostic, or population health solutions to healthcare executives.
  • Expertise in developing B2B marketing strategies targeting health system CXOs and heads of Precision Medicine.
  • Proven ability to build brands, generate demand, and launch new products or services in complex healthcare environments.
  • Understanding of genomic testing, clinical data interoperability, and EMR-integrated workflows.
  • Experience working in a matrixed organization alongside product management and enterprise sales

 

Personal Characteristics

  • Visionary storyteller and strategic thinker with a passion for improving patient care through technology and innovation.
  • Highly collaborative, entrepreneurial, and hands-on marketing leader.
  • Strong analytical skills with the ability to translate data into insights and decisions.
  • Excellent communicator, able to influence at all levels of the organization and externally.

 

Location & Travel

  • Remote-friendly; preference for candidates based in the San Francisco Bay Area or Austin, TX.
  • Travel expected (~20–30%) for customer meetings, conferences, and internal planning.

 

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

San Carlos, CA

$1 - $1 USD

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Remote USA

$1 - $1 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents. 

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:
- BBB announcement on job scams 
- FBI Cyber Crime resource page 

Create a Job Alert

Interested in building your career at Natera? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Employment

Select...
Select...

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...

Natera values transparency and fair hiring practices. Disclosure of a family relationship does not automatically disqualify you from employment. This information helps us comply with our internal policies on conflicts of interest and reporting structures.

Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Natera’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.