Regional Marketing Specialist

Position Summary: The Regional Marketing Specialist, Women’s Health will support the development and execution of marketing tactics to increase awareness and adoption of Natera’s genetic testing products with women’s healthcare providers. This is a unique opportunity to join a growing marketing team and to work on regional campaigns for market-leading products that impact healthcare for millions of patients. This role reports to the Director, Women’s Health Area Marketing and will support managers focused on specific geographical areas.

Primary Responsibilities

• Collaborate with other (regional and HQ-based) Marketing team members as well as Medical Affairs and Sales team members to adapt materials for regional HCP (healthcare professional) events, marketing campaigns and print and digital tools to communicate the value and increase adoption of Natera genetic tests.
  

• Under the direction of Area Marketing Managers or the Director of Area Marketing:

  • Work with vendors to deploy marketing messaging for specific regions.

  • Customize content from existing marketing campaigns, programs, and materials as appropriate for specific regions or events.

  • Ensure events that require Compliance review comply with company policy, are reviewed and approved, and work with Sales team and conference organizers to ensure events are compliant.

  • Create custom landing pages based on pre-existing templates
    

• Provide logistical support (e.g. venue booking, ordering of materials, sponsorship booking) for local speaker programs, regional conferences, and other regional HCP programs.

• Track registrations and leads from HCP programs and provide reminders/ follow-ups for events
  

• Manage printing projects for events and other Area Marketing initiatives.

• Effectively manage marketing projects and timelines.
  

Qualifications

• B.A. or B.S. degree required. Concentration in Marketing, Business, or related field preferred.
  

• Minimum of 1 year of professional experience, which includes healthcare product marketing, marketing promotion/advertisement or event coordination.
  

• Experience in life sciences, health technology, or diagnostics preferred.
  

Knowledge, Skills & Abilities

• High integrity.
  

• Strong interpersonal skills.
  

• Project management including organization, attention to detail, and timeline tracking.
  

• Exposure to marketing products and services in healthcare.
  

• Strong collaboration skills with cross-functional teams.
  

• Basic Microsoft Powerpoint or Google Slides skills. Strong written and verbal communication skills.
  

• Basic Microsoft Excel or Google Sheets skills. Analytical, problem-solving mindset required. 

• Basic Adobe Acrobat, Salesforce, and Showpad skills preferred.
  

• Familiarity with, interest in field marketing channels and tactics preferred.
  

Travel Required for this Position:

• 10%.

Location:

• This position will support the Women’s Health Regional Marketing team - This person can live anywhere in the US.

• Remote but must be willing to be in the field for up to 10% of the time.

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents. 

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:
- BBB announcement on job scams 
- FBI Cyber Crime resource page