Marketing Coordinator/ Specialist

About Natera

Natera is a global leader in cell-free DNA (cfDNA) testing, dedicated to helping families and healthcare providers make more informed decisions. Through cutting-edge technology and a commitment to innovation, Natera offers genetic testing solutions that span reproductive health, oncology, and organ health. We are passionate about delivering accurate, actionable insights that improve patient outcomes and transform the way diseases are detected and managed.

Job Summary:

We’re looking for a highly organized and execution-focused Marketing Coordinator to support the planning, execution, and optimization of integrated marketing campaigns. This role is ideal for someone who thrives in the details, enjoys managing multiple projects at once, and is excited to turn data into insights that improve marketing performance. In this role, you will also play a key part in managing and scaling our video case study series, partnering cross-functionally to bring stories to life and maximize their impact across channels.

Key Responsibilities:

Campaign Execution & Support

• Assist in the execution of digital and integrated marketing campaigns across channels (email, web, paid media, social, video, etc.)

• Coordinate campaign timelines, deliverables, and approvals to ensure on-time launches

• Support asset trafficking, QA, and deployment in marketing platforms and tools

• Maintain campaign documentation, briefs, and status updates

• Coordinate with agencies on asset development, revisions, and delivery against campaign requirements.

• Coordinate with digital and media partners to ensure accurate setup and timely activation of all campaign assets.

• Escalate risks and blockers with proposed solutions.

Video Case Study Series Management

• Own day-to-day coordination of the video case study program from intake through production, launch and activation. 

• Manage timelines, deliverables, and approvals across internal teams and external video vendors

• Coordinate clinical scheduling, internal stakeholders, legal/compliance review, and final approvals

• Ensure video assets are properly archived, tagged, and distributed for use across marketing channels

• Partner with the marketing team to activate video case studies across campaigns, web, sales enablement, and social

Reporting & Performance Analysis

• Compile and maintain campaign and video performance reports using tools such as Google Analytics, CRM platforms, and marketing automation systems

• Track KPIs related to campaign effectiveness, engagement, and video performance

• Support the creation of dashboards and reports (e.g., Power BI) to share insights with stakeholders

• Identify trends, insights, and opportunities to improve campaign and content performance

 Campaign Optimization

• Assist in analyzing campaign and content results to inform optimization recommendations

• Support A/B testing, audience segmentation analysis, and channel performance reviews

• Apply learnings from campaign and video performance to future initiatives

Project Management & Cross-Functional Coordination

• Manage project timelines, task tracking, and dependencies across multiple campaigns and content initiatives

• Coordinate with internal teams (marketing, creative, digital, legal, operations) and external vendors/agencies

• Help ensure marketing workflows, tools, and processes are followed and documented

• Support ad hoc projects and process improvements as the team evolves

Qualifications

• 2–3+ years of experience in a marketing coordinator, campaign management, or marketing operations role

• PMP certification preferred

• Experience managing or supporting video, content, or customer storytelling initiatives a plus

• Strong organizational and project management skills with the ability to manage multiple priorities

• Experience with marketing and analytics platforms such as Google Analytics, marketing automation tools (e.g., Eloqua), CRM systems (e.g., Salesforce), and reporting tools (e.g., Power BI)

• Proficiency in Excel or Google Sheets

• Detail-oriented with strong communication and stakeholder management skills

• Analytical mindset with an interest in using data to improve marketing performance

• Proactive, collaborative, and eager to learn in a fast-paced environment

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents. 

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:
- BBB announcement on job scams 
- FBI Cyber Crime resource page