Senior Consultant, Marketing (Hybrid)

NATIONAL Atlantic is an award-winning, full-service marketing and communications agency headquartered in Halifax, with offices in Saint John and St. John’s. You will often find our team at the center of initiatives and issues that are shaping the future of our region. We are expanding our Atlantic team and seeking a Senior Consultant, Marketing. This position can be based in Halifax or anywhere in New Brunswick, with a hybrid option available in our Saint John office. With nine offices from coast to coast and our sister agencies in the AVENIR GLOBAL network, one of the largest communication firms in the world, we have access to clients and talent from across the globe.  

The Senior Consultant will deliver strategic thinking, exceptional client service, and leadership within the marketing team. Responsibilities include account management, client relations, marketing strategy, and people management. This role offers the opportunity to plan and execute large-scale, integrated consumer marketing campaigns for one of our largest clients, including owned, earned, and paid channels, experiential initiatives, and long-term strategy development. 

NATIONAL offers something you might not find elsewhere: an integrated firm, where marketing works alongside, and is supported by, PR, creative, digital and research teams. No silos. That means you’ll have a big toolbox. You’ll be able to tap into everything from influencers to government relations to support your strategy, and you’ll have a team of passionate, curious, and nerdy-in-the-best-way teammates helping you make it happen.  

Our ideal candidate is curious, collaborative, accountable, detail oriented and passionate about marketing. They wake up in the morning thinking about industry trends, branding, and how effective communications resonate with and motivate audiences.   

 

REQUIREMENTS: 

• 5-10 years experience in a marketing role. Agency experience is desired.  

• Experience or familiarity with the Atlantic Canadian tourism industry is an asset. 

• Leadership skills with a commitment to elevating others 

• Excellent interpersonal and verbal communication skills.  

• Ability to develop communication plans and/or programs, with broad knowledge of branding principles, paid media strategies and other marketing fundamentals 

• Strong writing skills  

• A strong work ethic with ability to learn and grow  

• Experience working with Indigenous organizations and communities is an asset 

• Exemplifies the core values of the Firm: be smart, be inclusive, be a multiplier, be accountable, be kind, be agents of change 

 

RESPONSIBILITIES  
 

Consulting Process  

• Lead key client files and ensure that client’s needs and expectations are understood and managed  

• Manage day-to-day accounts, from mandate definition to budget development and through to invoicing, ensuring timely delivery to client deadlines 

• Develop strategies as required, including marketing communications strategies, brand strategies, campaign strategies, and creative briefs and provide senior level client counsel  

• Work collaboratively with public affairs, digital, creative and research colleagues to support the development of integrated communications strategies, campaigns and brands 

• Work with the data and insights team to conduct research and report, measure, and optimize the success of integrated campaigns, communications strategies, and tactical plans 

• Manage complex projects and programs and propose solutions for any client service problems that may arise 

• Manage relationships with suppliers and partners on Firm’s and clients’ behalf 

• Ensure quality control for finished product delivery  

• Set and manage budgets, as well as prepare invoices and budget control reports 

 

Business Development  

• Contribute to business development by identifying opportunities, pursuing leads, writing proposals, marketing the Firm and participating in professional associations  

• Enthusiastically educate clients about the products and services of the Firm  

• Market their specialized knowledge/expertise/capabilities through appropriate channels  

 

General and Fiscal  

• Contribute to the internal functioning of the Firm by leading or playing an active role for various initiatives (e.g., committee chair or member, prepare and deliver content at professional development sessions, lunch & learns, etc.)  

• Demonstrate a working knowledge of practice economics and profitability in the management of accounts and mandates  

• Raise awareness about specialized knowledge/expertise/capabilities throughout the Firm  

 

Team and HR Management  

• Build client teams, including bringing relevant resources onto team from throughout the Firm  

• Distribute and supervise workload among more junior to team members  

• Clearly communicate all time and budget guidelines to team members  

• Provide guidance and contribute to the development of individuals within members of his or her team or practice group  

• Set and achieve high performance expectations which are motivating and results oriented  

• Create and sustain a dynamic work environment through enthusiasm and open communication 

• Participate in recruitment efforts 

 

Are you intrigued and up for a new challenge?  

• Please submit a cover letter/resume 

• We thank you for your interest in NATIONAL however only candidates considered for an interview will be contacted.  
   

NATIONAL is committed to employment equity and we encourage applications from all qualified candidates. We value diversity and creating an inclusive culture where everyone can bring their true selves to work. We are committed as a company to equitable practices and policies that encourage a diverse workforce and work environment. 

NATIONAL Public Relations provides creative communications solutions that move people in thought and actions. We bring together a team of 300 seasoned professionals, who are committed to helping organizations of all sizes and in all sectors understand their challenges and opportunities and solve the issues they are facing. For 47 years, NATIONAL has been at the center of issues and industries that matter, leading change for today and tomorrow.

NATIONAL is Canada’s leading public relations firm, with offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax and St. John’s. Its network includes Time & Space, a leader in media strategy, data analysis, planning and execution.

NATIONAL Public Relations is an AVENIR GLOBAL company, the largest Canadian-owned global communications firm, ranked among the 25 largest in the world with offices in 23 locations across Canada, the U.S., Europe and the Middle East. For more information about NATIONAL, please visit our website or follow us on LinkedIn and X.

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