NPM Marketing Coordinator

OVERVIEW

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. 

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

INTRO TO POSITION

Our Marketing Team

The NPM Marketing team provides strategy and support to National Public Media’s sponsorship teams in a dynamic and demanding media environment. We execute B2B marketing strategies to build awareness, understanding and consideration of NPR sponsorship in-market. Led by the VP of Marketing, NPM Marketing collaborates with teams across the country to achieve ambitious revenue goals. We are a fast-paced team with a lofty vision, creative drive and collaborative spirit.

This Role

The Marketing Coordinator role is an entry-level position that supports a full suite of integrated marketing activity and collateral, with a primary focus on communications and content creation. This position reports to the Manager, Marketing & Communications. 

This position is hybrid, but candidates must reside within commuting distance of Washington, D.C. or NYC. 

Our Culture

National Public Media is a subsidiary of NPM, owned in partnership with PBS and GBH, the largest producer of public television. As the corporate sponsorship sales team for NPM, National Public Media works with companies across various categories and objectives to generate support for the public broadcasting system and deliver breakthrough results for sponsors.

At National Public Media (NPM), we celebrate diversity, value inclusivity, and recognize the importance of work-life balance. Working at NPM means being part of a fast-paced, visionary team that values creativity and collaboration. Our dynamic environment offers the opportunity to work with leading national brands and audio industry leaders while contributing to the broader mission of public media. NPM also offers a robust suite of employee benefits, including heavily subsidized healthcare premiums, training and career development opportunities and a flexible approach to hybrid work arrangements.

RESPONSIBILITIES

• Support overall Marketing strategies, initiatives and campaigns designed to raise awareness and consideration of NPM sponsorship opportunities among brands, agencies, reporters, and industry thought leaders. 
• Assist in the development and execution of email marketing campaigns by creating engaging content, producing emails, segmenting target audiences, and analyzing campaign performance to optimize future outreach efforts and enhance engagement with B2B partners.
• In collaboration with members of the Marketing team, write, edit, and distribute a range of external communication materials, including press releases, website articles, and case studies that articulate the value of public media to advertisers and sponsors. 
• Contribute to the production of National Public Media’s weekly staff newsletter via content creation and development, email production and performance analysis. 
• Regularly refresh media contact lists to ensure accuracy and effectiveness, enabling timely and targeted outreach to journalists, influencers, and industry publications relevant to our B2B marketing initiatives.
• Manage NPM LinkedIn channel and engage with audiences to promote NPM sponsorship initiatives and highlight success stories.
• Assist in planning and executing events — including event targeting and reconnaissance, presentation development, talent coordination, etc. – webinars and promotional campaigns to drive brand awareness and engagement. 
• Contribute to ongoing maintenance and optimization of the National Public Media website with a specific focus on content marketing and SEO. 
• Handle day-to-day planning and operation of the chatbot function on the NPM website.
• Monitor media coverage and industry trends, providing regular updates and recommendations to the marketing team.

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.

QUALIFICATIONS

• 1-2 years of work experience in marketing a media, publishing, entertainment or social media brand. Previous experience in B2B marketing and/or communications preferred. 
• Exceptional writing and editing skills, with a keen attention to detail and a strong ability to tailor messages for different audiences.
• Proficiency in social media management and familiarity with digital marketing tools, including Pardot, Salesforce, HTML, SEO/SEM, Google Analytics, Trello, Slack and Google Suite. 
• Strong organizational skills and the ability to manage multiple projects simultaneously under tight deadlines.
• Excellent interpersonal skills and a collaborative spirit; able to work well with various stakeholders.
• Knowledge of public media and an understanding of its impact on communities is a plus.

EDUCATION REQUIREMENT

A BA or equivalent degree in Marketing, Communications, Media Management, etc.

WORK LOCATION

Hybrid Permitted: This is a hybrid permitted role. Some aspects of this role include duties that are better performed at an NPM facility. The employee will be required to be onsite at the Washington DC or NYC office at least 10 days a year. The employee must also reside in an NPM-supported location based on the number of onsite days they choose.

JOB TYPE

This is a full-time, exempt position.

COMPENSATION

Salary Range: The anticipated salary for this opportunity in the U.S. is $52,000- $54,000 plus benefits. The range displayed reflects the minimum and maximum salaries NPM expects to provide for new hires across all US locations.

Benefits: NPM offers access to comprehensive benefits for employees and dependents. Regular, full-time employees scheduled to work 30 hours or more per week can enroll in NPM’s benefits options. Benefits include access to health and wellness, paid time off, and financial well-being. Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings for all eligible NPM employees. 

Does this sound like you? If so, we want to hear from you.

NPR is an Equal Opportunity Employer. NPR is committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national origin, ancestry, age, religion, religious belief, sex (including pregnancy, childbirth and related medical conditions, lactation, and reproductive health decisions), sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, protective order status, status as a victim of domestic violence, sexual assault, or stalking, or any other basis prohibited under applicable law.

If you are a person with a disability needing assistance with the application process, please reach out to employeerelations@npr.org.

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