Back to jobs
New

Business Development Marketing Analyst

Remote

About Nava

Nava is a consultancy and public benefit corporation working to make government services simple and effective. Since 2015, federal, state, and local agencies have trusted Nava to help solve highly scrutinized technology modernization challenges.
 
As a client services company, we guide agencies constrained by legacy systems to a future with sharp user experiences built on secure, reliable, fault-tolerant cloud infrastructure. We bill for our time, offering our expertise and problem-solving approach to help our government partners enhance their digital products and services. People are at the heart of our work, from members of the public who rely on benefit programs to government agency staff. Through human-centered design and modern engineering best practices, we help our government partners understand user needs and deliver on their missions more effectively. This focus gives everyone at Nava the opportunity to do work that is meaningful, impactful, and deeply connected to public good.
 

Position summary

The Business Development Marketing Analyst is a key contributor to the business development team. This role is integral to shaping the company’s narrative, market position, and business development success in the public sector. It encompasses the development, execution, and optimization of multi-channel campaigns, with an emphasis on driving brand awareness, digital engagement, and sales enablement. Success requires creativity, project management ability, analytical strength, and stellar cross-functional collaboration.

What you’ll do

  • Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams.
  • Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events.
  • Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline.
  • Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries.
  • Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence.
  • Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies.
  • Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials.
  • Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs.
  • Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption.
  • Create and manage demand generation campaigns to drive pipeline growth.
  • Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce.
  • Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships.
  • Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements.
  • Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations.
  • Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives.
  • Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines.
  • Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
  • Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations.
  • Uphold high standards for brand identity, messaging accuracy, and market reputation.
  • Support contract and vendor coordination for creative and digital services.
  • Other duties as required.

Required skills

  • Experience & Tenure: 2–4 years’ marketing or communications experience (public sector focus preferred); internships and relevant project experience considered
  • Track Record: Demonstrated success in campaign execution, digital content creation, and analytics/reporting
  • Technical Proficiency: Proficiency with multi-channel digital marketing platforms: social media, display advertising, content syndication, Hootsuite, HubSpot, Salesforce, Google Analytics, WordPress, and ABM tools
  • Communication: Strong written and verbal communication skills; proven ability to create persuasive, market-facing copy
  • Project Management: Advanced project management, attention to detail, and ability to meet deadlines across simultaneous initiatives
  • MarTech Optimization Support: Demonstrated ability to troubleshoot and optimize technical campaign setup within Marketing Automation (e.g., HubSpot/Pardot) and CRM (Salesforce) platforms
  • Education: Bachelor's degree in Marketing, Communications, Business, or relevant field

Desired skills

  • Prior experience collaborating with cross-functional business teams, creative resources, and vendors
  • Experience in a public sector, B2B, or government-facing environment
  • Commitment to data-driven decision making, continuous improvement, and brand stewardship

Annual compensation

$90,400-101,700

Other requirements

All roles at Nava require the following:

  • Legal authorization to work in the United States
  • Ability to meet any other requirements for government contracts for which candidates are hired
  • Work authorization that doesn’t require visa sponsorship, now or in the future
  • May be subject to a government background check or security clearance, depending on the contract

Perks working with Nava

  • Health coverage — comprehensive medical, dental, and vision plans to support your overall health needs
  • Insurance coverage —- Nava provides disability, life, and accidental death insurance at no cost
  • Time off —- vacation, holidays (including Juneteenth), and floating holidays to rest and recharge
  • Company holidays —- enjoy 12 paid federal holidays each year on top of your regular PTO
  • Annual bonus —- when Nava meets its goals, eligible employees receive a performance-based annual bonus
  • Parental leave —- paid time off for new parents, plus weekly meals delivered to your home
  • Wellness program —- full platform offering physical, mental, & emotional health resources & support tools
  • Virtual care –—-see doctors online with no copay through UnitedHealthcare’s virtual visit program
  • Sabbatical leave —- earn extended paid leave after continuous service for personal growth or rest
  • 401(k) match —- Nava matches 4% of your salary to support your retirement savings plan
  • Flexible work —- remote-first environment with flexibility built around your schedule and responsibilities
  • Home office setup —- company laptop & setup assistance provided via Staples for remote work needs
  • Utility support —- monthly reimbursement to help offset eligible home office utility expenses
  • Learning opportunities —- internal training programs and resources to help grow your professional skills
  • Development opportunities —- LinkedIn Learning access and an annual allowance for courses, tuition, and certs 
  • Referral bonus —- get rewarded when you refer great people who join the Nava team
  • Commuter benefits —- pre-tax commuter programs to support in-office travel when applicable
  • Supportive culture –—-A collaborative and remote-friendly team environment where people genuinely care

Location

We have fully remote options if you reside in one of the following states:

Alabama, Arizona, California, Colorado, DC, Delaware, Florida, Georgia, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, North Carolina, New Jersey, New York, Ohio,  Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Tennessee, Utah, Virginia, Washington, Wisconsin

*If you are not living in one of the states listed above, unfortunately, you will not be considered for a position at this time. 

Stay in touch

Please contact the recruiting team at recruiting@navapbc.com  if you would like to request reasonable accommodation during the application or interviewing process.

We participate in E-Verify. Upon hire, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. This role requires you to work from the contiguous United States.

Equal Employment Opportunity

Nava is committed to providing equal employment opportunities without discrimination or harassment on the basis of race, gender and/or gender identity or expression, color, creed, religion, religious creed, age, national origin, ethnicity, disability, veteran or military status, sex, sexual orientation, reproductive health autonomy, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth, genetic information, domestic violence victim status, marital status, citizenship status, or any other characteristic protected by law. Nava prohibits any such discrimination or harassment. This policy applies to all employees, applicants, contractors, and temporary workers of Nava.

Compensation

$90,400 - $101,700 USD

Other requirements

All roles at Nava require the following:
Legal authorization to work in the United States
Ability to meet any other requirements for government contracts for which candidates are hired
Work authorization that doesn’t require visa sponsorship, now or in the future
May be subject to a government background check or security clearance, depending on the contract
 

Perks working with Nava

Health coverage — comprehensive medical, dental, and vision plans to support your overall health needs
Insurance coverage — Nava provides disability, life, and accidental death insurance at no cost
Time off — vacation, holidays (including Juneteenth), and floating holidays to rest and recharge
Company holidays — enjoy 12 paid federal holidays each year on top of your regular PTO
Annual bonus — when Nava meets its goals, eligible employees receive a performance-based annual bonus
Parental leave — paid time off for new parents, plus weekly meals delivered to your home
Wellness program — full platform offering physical, mental, & emotional health resources & support tools
Virtual care — see doctors online with no copay through UnitedHealthcare’s virtual visit program
Sabbatical leave — earn extended unpaid leave after continuous service for personal growth or rest
401(k) match — Nava matches 4% of your salary to support your retirement savings plan
Flexible work — remote-first environment with flexibility built around your schedule and responsibilities
Home office setup — company laptop & setup assistance provided via Staples for remote work needs
Utility support — monthly reimbursement to help offset eligible home office utility expenses
Learning opportunities — internal training programs and resources to help grow your professional skills
Development opportunities — LinkedIn Learning access & an annual allowance for courses, tuition, & certs 
Referral bonus — get rewarded when you refer great people who join the Nava team
Commuter benefits — pre-tax commuter programs to support in-office travel when applicable
Supportive culture — A collaborative and remote-friendly team environment where people genuinely care
 

Location

We have fully remote options if you reside in one of the following states: 
 
Alabama, Arizona, California, Colorado, DC, Delaware, Florida, Georgia, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, North Carolina, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Tennessee, Utah, Virginia, Washington, Wisconsin
 
*If you are not living in one of the states listed above, unfortunately, you will not be considered for a position at this time. 
 

Stay in touch

Sign up for our newsletter to find out about career opportunities, new partnerships, and news from the broader civic tech community.
 
Please contact the recruiting team at recruiting@navapbc.com if you would like to request reasonable accommodation during the application or interviewing process.  
 
We participate in E-Verify. Upon hire, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. This role requires you to work from the contiguous United States. 
 

Equal Employment Opportunity

Nava is committed to providing equal employment opportunities without discrimination or harassment on the basis of race, gender and/or gender identity or expression, color, creed, religion, religious creed, age, national origin, ethnicity, disability, veteran or military status, sex, sexual orientation, reproductive health autonomy, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth, genetic information, domestic violence victim status, marital status, citizenship status, or any other characteristic protected by law. Nava prohibits any such discrimination or harassment. This policy applies to all employees, applicants, contractors, and temporary workers of Nava.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Nava PBC’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.