Senior Director, Website & Digital Platforms

Senior Director, Website & Digital Platforms 

About the Role 

 
We’re looking for an experienced and versatile Senior Director, Website & Digital Platforms to lead the strategy, development, and optimization of our high-traffic web properties and broader marketing technology ecosystem. This is a hands-on leadership role guiding a team of developers, UI/UX experts, and analysts to deliver measurable business outcomes that drive growth, customer engagement, and operational efficiency. 

You’ll combine technical depth, project delivery expertise, and business acumen to transform our website into a high-performance lead generator — shifting from paid acquisition to strong organic growth. 

What You’ll Do 

• Lead, mentor, and grow a team of developers and UI/UX experts, fostering a culture of accountability, problem-solving, and collaboration. 
• Drive measurable business outcomes through data-informed decisions, A/B testing, thoughtful experimentation, and continuous iteration — not innovation for innovation’s sake. 
• Bridge technical execution with business impact, clearly articulating trade-offs, risks, and key learnings. 
• Own end-to-end delivery of large-scale digital initiatives ($500K+), partnering with analytics, SEM, UX, engineering, and marketing teams. 
• Oversee development lifecycle standards, ensuring scalable, secure, and maintainable code. 
• Manage vendor relationships and integrations, ensuring quality, timelines, and alignment with internal standards. 
• Optimize platforms for performance, SEO, accessibility, personalization, and lead conversion. 

What You Bring 

• 7+ years of web/mobile development experience, with 4+ years in a leadership role managing cross-functional teams. 
• Proven track record delivering enterprise-scale projects with measurable results. 
• Expertise in modern web technologies (HTML5, CSS3, JavaScript, Python frameworks, Angular, APIs) and familiarity with legacy and mobile cross-platform tools. 
• Experience with CMS (e.g., Contentful, Cloudinary) and MarTech (HubSpot, Google Analytics, Tag Manager). 
• Strong understanding of SEO, performance optimization, and digital marketing integration. 
• Excellent communication skills and high emotional intelligence. 

Preferred: Experience with React Native/Xamarin, privacy compliance (GDPR, CCPA), and eCommerce platforms.