Product Marketing Manager

Main Responsibilities

• Own product positioning, messaging, and differentiation in the market
• Drive go-to-market (GTM) strategy for new features and product launches
• Create sales enablement materials (pitch decks, one-pagers, battlecards, case studies)
• Conduct competitive analysis and maintain win/loss tracking
• Partner with Product, Sales, and Customer Success to align messaging
• Develop buyer personas and map customer journeys
• Support demand generation with content, webinars, and campaigns
• Gather and synthesize customer/market insights to inform roadmap

Key Skills

• Strong written and verbal communication (messaging, storytelling)
• Market research and competitive intelligence
• Cross-functional collaboration (Product, Sales, Marketing, CS)
• Data-driven decision making (pipeline influence, win rates, adoption metrics)
• Content creation and campaign execution
• Familiarity with tools: HubSpot, Salesforce, Gong, Notion, Figma

Experience Requirements

• 5+ years in B2B Cybersecurity SaaS
• Demonstrated experience with product launches end-to-end
• Exposure to enterprise or mid-market sales cycles
• Bachelor's degree (Marketing, Business, or technical field preferred)