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Senior Product Marketing Manager - AI

Lehi, Utah, United States

NetDocuments is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity without phone, video, and in person meetings and communications from emails using the @netdocuments.com domain. If you have any concerns or questions about communications you have received, please send them to hrgroup@netdocuments.com so our team members can review.

 

NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters. 

NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team. 

At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy many accolades, including being named among the 2022,  2023, & 2024 list of Inc. Magazine’s 5000 Fastest-Growing Private Companies in America. 

Other recent awards include: 

  • Two-time winner (2024, 2023) National Top Workplaces
  • Two-time winner (2024, 2023) Top Workplace innovation
  • Three-time winner (2023, 2022, 2021) Top Workplace in the US by the Salt Lake Tribune
  • Three-time winner (2023, 2022, 2021) Best Companies to Work for by Utah Business magazine
  • Three-time winner (2024, 2023, 2022) Top Workplace Work-Life Flexibility
  • Three-time winner (2024, 2023, 2022) Top Workplace Compensation & Benefits
  • 2024 Cultural Excellence
  • 2024 Technology Industry 
  • 2023 Top Workplace Leadership
  • 2023 Top Workplace Purpose & Values
  • 2022 Top Workplace Employee Appreciation and Employee Well Being

NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day! 

What You’ll Do 

NetDocuments is seeking a Senior Product Marketing Manager to serve as an internal expert on our AI-powered document and workflow automation products and technology and how our solutions fit the needs of legal professionals in law firms and legal departments around the world. This role will digest, analyze, and report on market research, industry trends, and competitor activity to inform positioning, messaging, and sales/marketing strategies. This role will also help drive thought leadership and market education around current and future AI solutions. The Senior Product Marketing Manager will report to the Director of Product Marketing.   

The ideal candidate will be highly experienced in combining AI and automation domain expertise, understanding of the needs of legal professionals, communication finesse, and a strategic mindset to drive product adoption and growth in the legal tech industry.  

You will: 

  • Lead Go-to-Market (GTM) strategies for new and existing products, defining launch plans and ensuring sustained adoption and growth. 
  • Craft messaging and value propositions for each key market segment and buyer persona, aligning closely with our overall brand strategy. 
  • Analyze market dynamics—including trends, customer needs, and competitive activity—to inform product strategy and drive differentiation. 
  • Equip the sales team with competitive intelligence, positioning, and tools such as battle cards, training presentations, and pitch decks. 
  • Partner with analysts and industry associations to elevate our market presence and influence. 
  • Translate technical capabilities into clear narratives, ensuring complex AI and automation concepts are accessible and persuasive. 
  • Produce high-quality content such as thought leadership pieces, white papers, and conference presentations that highlight innovation and expertise. 
  • Foster cross-functional collaboration with product management, engineering, and demand generation to ensure cohesive product stories. 

 

What You’ll Need to be Successful 

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 
  • 6+ years of experience in product marketing, product management, or equivalent roles, preferably in SaaS or legal technology. 
  • 3+ years of direct product marketing experience, including launching and scaling B2B technology solutions. 
  • Experience with AI and automation technologies, ideally applied within legal workflows or adjacent industries. 
  • Deep understanding of the legal tech market and the unique needs of law firms, corporate legal departments, and public sector legal teams. 
  • Exceptional storytelling and communication skills to articulate product value and market differentiation. 
  • Demonstrated ability to develop and execute end-to-end product launches, including segmentation, messaging, and pricing strategies. 
  • Customer-first mindset with a track record of translating user insights into actionable marketing strategies. 
  • Proficiency with analytics tools to measure campaign effectiveness, product adoption, and pipeline impact. 
  • Proven ability to lead cross-functional initiatives and gain alignment across stakeholders. 
  • Comfort with financial metrics, pricing strategies, and ROI analysis to guide strategic marketing decisions. 
  • Thrives in fast-paced, evolving markets and can pivot strategies quickly. 

 

What Will Make You Stand Out 

  • Deep AI expertise and understanding of emerging trends in generative AI and automation. 
  • Hands-on experience in or with a law firm or corporate legal department implementing technology initiatives. 

 

What You’ll Love About NetDocuments  

  • The People!  
  • 90% healthcare premiums company covered  
  • HSA company contribution  
  • 401K match at 4% with immediate vesting  
  • Flexible PTO (typically 3 to 4 weeks a year)  
  • 10 paid holidays  
  • Monthly contributions for life activities & wellness  
  • Access to LinkedIn learning with monthly dedicated time to explore 

 

Compensation Transparency 

The compensation range for this position is: $110,000 - $135,000 

The posted cash compensation for this position includes on target earnings. Some roles may qualify for overtime pay. Individual compensation packages are determined based on various factors specific to each candidate, such as career level, skills, experience, geographic location, qualifications, and other job-related considerations. 

Equal Opportunity 

NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate. NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment. 

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