General Manager, Cruise

About Fora

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. Our comprehensive, business-in-a-box platform combines cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships, giving travel entrepreneurs everything they need to launch and scale successfully. At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

About The Role

Fora is seeking a seasoned, strategic, and commercially-minded General Manager to lead and scale our rapidly growing Cruise business. Cruise represents one of the most exciting and high-growth verticals at Fora. This leader will own the Cruise P&L, drive advisor success, deepen supplier partnerships, and lead both near-term operations and long-term growth strategy.

Reporting to the CEO and managing a small team, this role combines commercial leadership, operational rigor, and strategic thinking. You'll partner cross-functionally with teams across product, tech, marketing, and advisor experience to elevate Fora as the leading platform for cruise advisors—and ultimately travelers.

Key Responsibilities

• Act as the General Manager of Cruise, owning revenue, margin, and full P&L accountability
• Build and execute the long-term strategy to position Fora as the leading modern cruise platform
• Lead the day-to-day Cruise operation, ensuring systems, support, and processes run smoothly and scale effectively
• Manage and develop a growing Cruise team 
• Deepen supplier relationships to unlock strategic benefits: preferred commission tiers, co-op marketing programs, group rates, and exclusive offers
• Drive advisor engagement through high-impact training, support, FAM programs, and performance tracking
• Partner closely with cross-functional teams (Product, Tech, Marketing, Advisor Experience) to launch new programs, tools, and campaigns
• Leverage data to track KPIs, identify opportunities, and optimize business decisions
• Lead seasonal initiatives like Wave Season with clear planning, supplier coordination, and execution

Requirements

• 8–12+ years of experience with proven commercial ownership (GM, Category Head, P&L leadership roles)
• Track record of scaling a business or business line, with clear revenue and margin impact
• Deep understanding of the cruise or broader travel industry, including supplier dynamics, commission structures, and advisor ecosystems
• Strong leadership experience; has directly managed teams and built org structures
• Demonstrated ability to lead cross-functional initiatives involving product, operations, marketing, and tech
• Highly data-fluent: comfortable analyzing performance metrics and making insight-driven decisions
• Strong relationship-building skills; able to credibly represent Fora to suppliers and advisors
• Based in or willing to relocate to NYC
• Authorized to work in the U.S.

Strongly Preferred

• Experience in startup or high-growth environments
• Exposure to advisor community-building or ambassador programs
• Familiarity with travel tech platforms, CRM tools, or digital booking systems

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo. 

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

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WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.