Director of Consumer Insights

About Fora

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. Our comprehensive, business-in-a-box platform combines cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships, giving travel entrepreneurs everything they need to launch and scale successfully. At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

About The Role

Fora is hiring a Director of Consumer Insights to build our market intelligence and consumer research function from the ground up. This is a highly strategic role responsible for helping to create the processes, infrastructure, and systems that enable better decision-making across the company. Reporting into the Marketing organization, you will establish how research is planned, executed, shared, and applied across both marketing, product, and commercial initiatives.

As our first dedicated market research leader, this role will define the operating model for research at Fora while partnering closely with leaders across Product, Marketing, Business Development, Analytics, and executive leadership. The Director of Market Research will help answer our biggest business questions through a thoughtful mix of qualitative and quantitative research, ensuring customer insights are accessible, actionable, and embedded in how we build and grow.

This is a unique opportunity to shape a foundational capability at a company entering its next stage of growth.

Key Responsibilities

• Build and lead Fora's market research function, establishing the strategy, processes, and standards that enable high quality consumer and market insights across the organization.
• Develop and own the research intake, prioritization, execution, and communication framework, ensuring research efforts align with company priorities and are consistently actionable.
• Lead research initiatives across the company, including consumer segmentation, brand and product positioning, brand tracking, competitive intelligence, creative testing, and other strategic studies.
• Design and execute rigorous qualitative and quantitative research programs, leveraging the appropriate methodologies to answer critical business questions.
• Create and maintain a centralized, searchable repository for research findings, making insights easily accessible and useful across the organization.
• Partner closely with Product, Marketing, Business Development, Analytics, and executive stakeholders to develop a cross functional research roadmap and influence strategic decision making.
• Establish best practices for research design, including discussion guides, surveys, methodology selection, vendor management, and quality standards.
• Evaluate, select, and manage external research partners to ensure efficient execution and strong return on investment.
• Partner with internal data teams to combine market research with behavioral and operational data, creating a more complete understanding of customers and the business.
• Continuously improve research operations by identifying opportunities to leverage AI and scalable tooling that reduce manual work while improving research quality and speed.
• While this is an IC role today, we expect that this person will grow and manage a team in-line with Fora’s needs.

Requirements

• 10+ years of experience leading market research and consumer insights initiatives in high growth technology or consumer businesses
• Demonstrated success building research functions, processes, or infrastructure from the ground up
• Deep expertise across qualitative and quantitative research methodologies, including study design, execution, analysis, and synthesis
• Experience translating research into clear strategic recommendations that influence business decisions and product direction
• Strong analytical, strategic thinking, and problem solving skills with the ability to balance multiple priorities in a fast paced environment
• Experience partnering effectively across Product, Marketing, Analytics, and executive stakeholders while influencing without direct authority
• Track record managing external research agencies and vendors while maintaining high quality standards and efficient use of budget
• Excellent communication and presentation skills with the ability to make complex findings clear and actionable
• Authorization to work in the United States

Strongly Preferred

• Experience working across both Brand and Product research within the same organization
• Experience scaling research practices in a rapidly growing company, ideally across multiple stages of growth
• Experience partnering with both large and small cross-functional organizations while thriving in an environment where processes are still being built
• Travel industry experience is welcome but not required

Compensation

Compensation for this role varies based on experience, with an indicative range of $200K–$240K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. 

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo. 

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

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WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.