Senior Lifecycle Marketing Manager

About Fora

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. Our comprehensive, business-in-a-box platform combines cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships, giving travel entrepreneurs everything they need to launch and scale successfully. At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

About the Role

As Senior Lifecycle Marketing Manager, you will own end to end lifecycle programs that drive advisor activation, engagement, productivity, and retention at Fora. This is a senior individual contributor role with significant autonomy to take major program areas from strategy and hypothesis through build, launch, measurement, and iteration.

You will translate broad business goals into actionable lifecycle strategies, defining the right segmentation, journeys, testing plans, and measurement frameworks to achieve them. You will build and maintain the roadmap for your programs while partnering closely with Growth leadership and cross functional teams across Analytics, Advisor Experience, Sales, Product, RevOps, and Data.

This role is ideal for a strategic and highly analytical lifecycle marketer who is equally comfortable setting direction and building programs hands on.

Key Responsibilities

• Own one or more lifecycle program areas end to end, including activation, advisor progression, retention and reengagement, or event lifecycle, with accountability for strategy, execution, measurement, and results.
• Translate broad business objectives into clear hypotheses, segmentation strategies, journey designs, and measurement plans.
• Build and maintain a roadmap for your program areas, balancing new initiatives, optimization of existing journeys, and opportunities identified through advisor behavior and performance data.
• Design segmented onboarding and activation journeys for different advisor profiles, with a focus on improving time to first booking and time to first commission.
• Partner with Analytics to identify and test opportunities to accelerate advisor productivity and progression, turning validated insights into scalable lifecycle programs.
• Develop milestone based communications, personalized recommendations, and reengagement journeys that help advisors progress through key stages of their journey with Fora.
• Identify and prioritize friction points throughout the advisor experience and partner with Advisor Experience and Product to address opportunities that extend beyond lifecycle marketing.
• Own a rigorous testing roadmap across messaging, channel mix, cadence, segmentation, and journey design, using results to determine what should be optimized, scaled, or retired.
• Define the metrics that matter for your programs, develop reporting that tracks performance, and translate results into clear insights and recommendations.
• Partner with RevOps and Data to help shape the marketing technology stack, data flows, and attribution infrastructure required to support sophisticated lifecycle programs.
• Serve as a lifecycle marketing thought partner across Sales, Advisor Experience, Product, Analytics, and other cross functional teams, representing lifecycle strategy in planning and decision making.
• Guide the work of specialist partners or more junior marketers supporting your program areas when relevant.

Requirements

• 6 or more years of experience in CRM, lifecycle, marketplace growth marketing, or a related discipline, with demonstrated experience owning a program or channel from strategy through execution.
• Proven ability to take broad or ambiguous business goals and independently translate them into clear strategies, testable hypotheses, execution plans, and launched programs.
• Deep hands on experience with a marketing automation or CRM platform such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, or a comparable platform, including building sophisticated segmentation and journey logic.
• Strong analytical skills with experience developing testing plans, interpreting cohort and funnel performance, building or working with dashboards, and using data to make decisions.
• Demonstrated ability to operate independently, prioritize effectively, and own outcomes without requiring highly specified briefs or day to day direction.
• Experience partnering effectively across functions such as Sales, Product, Analytics, Data, and customer or advisor experience teams, with the ability to influence without formal authority.
• Excellent written communication skills and strong judgment around developing messaging for distinct audience segments.
• Active experience using AI tools in your work and a thoughtful perspective on how AI can improve lifecycle marketing strategy, execution, and personalization.

Strongly Preferred

• Experience in travel, hospitality, or a supply side marketplace serving providers, hosts, advisors, independent operators, or similar audiences.
• Experience mentoring marketers or directing the work of specialist partners.
• Experience using SQL or working hands on with analytics and dashboarding platforms such as Looker or Amplitude.

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Compensation

Compensation for this role varies based on experience, with an indicative range of $200K–$250K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. 

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo. 

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

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WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.