Planning & Enablement Specialist

WHY NEW ENGEN? 

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose

WHAT YOU’LL DO

We're looking for a Planning & Enablement Specialist to help turn ambitious ideas into executable, high-performing programs. In this role, you'll partner with Sales, Media, Strategy, and Execution teams to evaluate campaign feasibility, develop thoughtful recommendations, and ensure every program is positioned for success before it launches. You'll balance strategic thinking with operational rigor, helping teams navigate complexity while identifying opportunities to improve performance and scale.

Build Smarter Plans
Partner with Engagement and Sales teams to translate client briefs into actionable, performance-focused plans that align with business objectives, campaign goals, and operational realities.

Champion Feasibility
Evaluate campaign recommendations to ensure proposed strategies, creator mixes, media approaches, timelines, vendors, and deliverables can be successfully executed. When needed, recommend alternative solutions that better support client objectives.

Turn Insights into Action
Leverage data, research, and market insights to inform strategic recommendations, identify new opportunities, and continuously improve campaign planning.

Partner Across Teams
Collaborate closely with Sales, Media, Creative, and Execution teams to align on strategy, solve challenges, and ensure programs launch successfully and deliver against expectations.

Support Business Growth
Contribute to new business efforts by providing research, strategic recommendations, competitive insights, and opportunity identification that strengthen client proposals and pitches.

Stay Ahead of What's Next
Monitor platform updates, digital media trends, creator marketing innovations, and evolving consumer behavior to keep strategies relevant and forward-thinking.

Optimize for Performance
Review campaign performance, identify key learnings, develop testing frameworks, and provide recommendations that improve future programs and long-term client success.

WHAT YOU’LL NEED

• 2-5 years of experience in media planning, digital marketing, paid social, influencer marketing, or a related strategic marketing role.
• Strong strategic thinking skills with the ability to translate client objectives into practical, executable plans.
• Excellent written, verbal, and presentation skills with the ability to communicate recommendations clearly across internal teams and clients.
• Strong analytical skills with experience using data and research to support decision-making.
• Highly organized with exceptional attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• A proactive, solutions-oriented mindset with the confidence to identify challenges and recommend thoughtful solutions.
• Strong collaboration skills with experience partnering across cross-functional teams.
• Curiosity, adaptability, and a continuous learning mindset.

Bonus Points If You Have:

• Experience with audience and planning tools such as Meta Ads Manager, Deep Sync, Circana, Pathmatics, Google Insights, MRI-Simmons, or similar platforms.
• Familiarity with AI tools and how they can improve planning, research, and operational efficiency.
• Experience using HubSpot, Slack, and other collaboration platforms.
• Understanding of creator marketing, paid social ecosystems, audience targeting, and media optimization strategies.

PERKS & BENEFITS

• Hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Commuter & transit benefits
• Exclusive employee discounts

Salary Range: $67,000-$78,000 USD annual

 

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.

Important Notice About Job Openings:

Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services.

New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process.

All legitimate job openings will be posted directly on our careers page, and all communication about these roles will come exclusively from Recruitment outreach,  conducted via email through our ATS, Greenhouse, and never through unsolicited text messages or the @newengen.online domain.

If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.

We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience.