Manager, Digital Analytics

WHY NEW ENGEN? 

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO 

Lead Analytics Strategy and Client Impact

• Serve as a strategic analytics partner across multiple client accounts, helping clients and internal teams answer complex measurement and performance questions.
• Support the development and implementation of measurement frameworks that align media investments with business objectives and client goals.
• Develop test-and-learn plans, optimization recommendations, and performance analyses that drive informed decision-making.
• Translate complex data into compelling stories, actionable insights, and strategic recommendations that improve marketing effectiveness and business outcomes.
• Confidently present findings, recommendations, and next steps to senior / exec -level clients and internal stakeholders.

Own Analytics Execution

• Apply critical thinking to determine the appropriate data sources, methodologies, and analytical approaches for each business challenge.
• Lead advanced analytics initiatives including incrementality testing, experimentation, media mix modeling, attribution analysis, forecasting, and customer analytics.
• Connect data across media platforms, conversion sources, web analytics tools, and business systems to develop a complete view of performance.
• Uncover insights and build the story in the data and communicate insights and opportunities with executive and internal stakeholders.
• Build and maintain queries, analyses, and reporting solutions to answer business-critical questions using media, behavioral, and performance data.

Own Reporting, Insights, and Data Integrity

• Design and deliver dashboards, forecasts, scenario analyses, and performance reporting using business intelligence tools.
• Ensure accuracy, consistency, and integrity across analytics outputs and client deliverables.
• Troubleshoot data and reporting issues while partnering with cross-functional teams to resolve discrepancies and improve processes.
• Maintain documentation of methodologies, reporting logic, and data sources to support scalability and consistency.

Collaborate and Improve Analytics Operations

• Partner closely with media, data engineering, strategy, and client services teams to ensure measurement solutions support broader business goals.
• Identify opportunities to improve workflows, reporting processes, tools, and operational efficiency.
• Contribute to the continued evolution of the analytics practice through knowledge sharing, innovation, and best-practice development.
• Help identify and build AI solutions that can improve productivity and efficiency across the team.

Support Team Growth

• Provide mentorship, guidance, and support to analysts through project collaboration, coaching, and feedback.
• Share knowledge and best practices that elevate the overall capabilities of the analytics team.
• Contribute positively to a collaborative, learning-oriented team environment.

WHAT YOU BRING

• 5+ years of experience in marketing analytics, performance analytics, measurement strategy, media analytics, or a related field.
• Hands-on experience designing, executing, and analyzing incrementality tests, geo holdout studies, experimentation frameworks, and measurement roadmaps across digital marketing channels.
• Deep experience with marketing measurement methodologies including incrementality testing, geo holdout studies, experimentation frameworks, attribution, media mix modeling (MMM), customer analytics, and lifetime value (LTV) analysis.
• Strong hands-on experience building analyses from raw data and translating findings into strategic recommendations.
• Advanced proficiency with SQL and experience working with large, complex datasets.
• Strong understanding of statistical and measurement concepts, with the ability to clearly explain methodologies, assumptions, and findings to both technical and non-technical audiences.
• Experience creating dashboards and data visualizations; Tableau experience strongly preferred.
• Experience working with marketing and audience platforms such as Google, Meta, Adobe, Salesforce, or similar ecosystems.
• Strong understanding of performance marketing metrics and the ability to connect marketing activity to business outcomes.
• Confident communicator who can clearly explain analytical concepts and recommendations to both technical and non-technical audiences.
• Experience presenting insights and recommendations directly to clients, executives, or senior stakeholders.
• Highly organized, accountable, and comfortable managing multiple priorities in a fast-paced environment.
• Curious, proactive problem-solver who thrives in ambiguity and enjoys figuring things out.
• Experience mentoring, coaching, or guiding junior analysts is preferred, though prior formal people management experience is not required.

PERKS & BENEFITS

• Remote or hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Commuter & transit benefits
• Exclusive employee discounts

Salary: $115,000 - $130,000 USD annually 

 

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.

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New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process.

All legitimate job openings will be posted directly on our careers page, and all communication about these roles will come exclusively from Recruitment outreach,  conducted via email through our ATS, Greenhouse, and never through unsolicited text messages or the @newengen.online domain.

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