Lead Content Strategist - Donut Studios

WHY DONUT STUDIOS? 

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite -  Donut Studios helps unlock breakthrough creative that drives results, fast.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other,  thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO 

Own B2B Content Strategy for a Global Enterprise Brand
Lead the end-to-end content strategy for Amazon Web Services, developing scalable, insight-driven programs across white papers, thought leadership, solution briefs, case studies, and editorial content. Translate business priorities into content strategies that strengthen brand authority and support measurable business outcomes.

Build Editorial Frameworks and Content Infrastructure
Develop messaging frameworks, content architecture, and editorial processes that create consistency across AWS's solution areas, audience segments, and content programs. Establish scalable systems that enable high-quality content production over time.

Lead Content Planning and Client Strategy
Partner directly with AWS stakeholders to facilitate strategic planning sessions, align on business objectives, and shape editorial priorities. Serve as the senior content strategist in client-facing conversations, presenting recommendations, navigating feedback, and building trusted partnerships.

Manage and Develop Content Talent
Lead and mentor a team of dedicated B2B copywriters, providing clear direction, thoughtful feedback, and ongoing coaching. Review work to ensure all content meets high standards for quality, accuracy, and strategic alignment.

Measure Performance and Optimize Strategy
Define success metrics and performance frameworks to evaluate the effectiveness of content programs. Analyze results, identify opportunities for improvement, and continuously evolve strategy based on data and business needs.

Identify Opportunities for Growth and Innovation
Proactively assess AWS's content ecosystem to uncover gaps, recommend new initiatives, and strengthen the overall content program. Bring forward fresh ideas that improve content performance, audience engagement, and strategic impact.

Stay Ahead of Industry Trends
Maintain deep knowledge of enterprise technology, including cloud infrastructure, AI/ML, developer tools, and emerging industry trends. Apply market insights to ensure content remains relevant, differentiated, and valuable to target audiences.

WHAT YOU BRING

• 8+ years of experience in B2B content strategy, with a proven track record of leading content programs for enterprise or technology brands.
• Experience building and scaling strategic content programs, with the ability to develop content strategies, editorial frameworks, and messaging that drive business outcomes.
• Strong leadership experience, including managing or mentoring writers and elevating the quality, consistency, and impact of creative work.
• Deep understanding of B2B audiences, particularly technical and executive buyers within cloud, SaaS, or enterprise technology markets.
• Exceptional strategic thinking and communication skills, with the ability to translate complex business priorities into compelling content strategies and clear recommendations.
• Strong executive presence and client management skills, with experience leading strategic conversations, building trusted relationships, and confidently presenting to senior stakeholders.
• Experience measuring and optimizing B2B content performance, with familiarity evaluating metrics such as engagement, pipeline influence, and share of voice to inform strategic decisions.
• A collaborative, proactive mindset, with the ability to influence cross-functional teams, identify opportunities, and continuously improve content programs.

Nice to Have

• Direct experience supporting Amazon Web Services, Microsoft Azure, Google Cloud Platform, or another enterprise cloud technology brand.

PERKS & BENEFITS

• Remote or hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Learning & career development programs
• Commuter & transit benefits
• Exclusive employee discounts

Salary Range: $65,000 - $80,000 annually

 

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.

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