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Brand and Communications Manager

Brooklyn, NY

We are seeking a dynamic and creative Brand and Communications Manager to join our team. The ideal candidate is a strong writer, skilled at social media, and has experience in PR/communications. We’re looking for someone who understands working at a startup and can balance being scrappy with pursuit of brand perfection. This role requires writing about complex technology pilots, venture capital, and regulatory environments. You don’t need to be an expert in any of these things, but rather, understand how to ask the right questions and de-mystify complex ideas. This is a global role reporting directly to the VP of Marketing, and helping to enable Newlab marketing stakeholders across our locations. 

Though we are open to candidates in other geographies, New York City based candidates may be considered first. We go into the office around 3 days a week. 

Key Responsibilities:

  • Manage Newlab’s Social Media Channels and work with all location-based marketers to gather content from each location.
  • Oversee the creation of compelling content across various channels, including blog posts, exec comms, e-books, video, social media, and traditional marketing collateral.
  • Write for and maintain Newlab’s blog. 
  • Manage the PR Agency and other communications tasks. 
  • Help with event planning and execution as needed.
  • Develop written content like whitepapers, reports, and e-books. 
  • Drive the development of engaging web content, including website copywriting and optimization to enhance user experience and drive conversions.
  • Collaborate with internal teams and external partners to execute integrated marketing campaigns that effectively communicate our brand message and values.
  • Proactively manage projects and timelines to ensure timely delivery of high-quality work, while also providing regular updates to stakeholders.
  • Serve as a brand ambassador, both internally and externally, championing our values and promoting a positive image of the company.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 7+ years of experience in brand marketing, strategic communications, content marketing.
  • Strong writing and editing skills, with the ability to craft compelling narratives and messaging. Can show long-form samples. 
  • Proven track record of managing projects and teams to successful outcomes.
  • Experience in managing digital marketing campaigns and familiarity with B2B marketing campaign processes.
  • Experience working with designers.
  • Excellent interpersonal and communication skills, with the ability to collaborate effectively across departments and levels of the organization.
  • Strategic thinker with a creative mindset and the ability to generate innovative ideas.
  • Detail-oriented with strong organizational and time management skills.
  • Ability to thrive in a fast-paced environment and adapt to changing priorities.

Salary: 90-120K

Comprehensive benefits 

Equity 

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