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Director of Demand Generation, Integrated Marketing

Portland, Oregon, USA

Your opportunity

New Relic is seeking a proactive, strategic professional to join our growth marketing team. Working alongside other marketers (SEM, Lifecycle, Brand, PMM, Sales, and SEO), the Director of Demand Generation, Integrated Marketing will lead our Global Integrated Campaign program and support New Relic’s goals around Sales-led and Self-serve business. At the intersection of brand marketing, sales, analytics, and product marketing, this integral role will help define and execute end-to-end campaigns that drive growth via acquisition and expansion motions / initiatives / tactics


What you'll do

  • Growth Marketing and Demand Generation: 
    • Manage strategy, development, execution, and optimization for full-funnel global campaigns - driving our Sales-led and Self-serve business. 
    • Develop messaging strategies for campaigns by audience and segment to determine appropriate communication vehicles and channel mix to support integrated campaign objectives and performance targets.
    • Partner with GTM team to successfully implement sales plays
    • Lead and partner with crossfunctional stakeholders (PMM, field, demand gen, brand and comms) to manage a multi-quarter campaign calendar designed to deliver corporate objectives and marketing targets.
    • Own the delivery of annual and quarterly campaign plans optimized across personas, segments, and verticals.
    • Manage the submission of creative briefs that support the efficient production of best-in-class campaigns.
  • Strategic Planning & Collaboration: 
    • Drive cross-functional team collaboration (PMM, Analytics, MOPs, Brand, Creative, Global/Regional marketing, Field/Sales, agencies, Partners, etc.) to develop impactful strategies and campaigns. 
    • Influence creative content, the buyer journey, and user experiences to drive key business results.
  • Reporting & Optimization: 
    • Manage measurement and reporting on campaign results to distill learnings and insights and socialize with stakeholders across broader teams. 
    • Optimize initiatives informed by performance metrics, conversions, data/traffic analysis, etc. 
    • Stay on top of the latest emerging channels, martech, partners, and best practices in order to continuously uplevel our paid efforts. 
  • Process & Standardization: 
    • Standardize planning, execution, and reporting to serve as a global center of excellence across the organization. 
  • Team Leadership:
    • Manage one Integrated Growth Marketing Manager
    • Lead cross-functional teams to drive results

This role requires 

  • 8+ years of integrated or campaign marketing experience in B2B or B2C - developing strategy, launching global campaigns based on end-to-end customer journeys.
  • Experience with Account Based Marketing, Marketing Automation, Digital Content Marketing, Social Media Marketing/SEOExperience with integrated marketing and sales lead flow and accountability reporting.
  • Experience crafting and stewarding strategic briefs - prioritizing high-intent audience targets, optimizing user journeys, guiding creative, A/B testing, etc. 
  • Have demonstrated the ability to work with and impact decision-makers in a fast-paced, matrixed organization, with effective capabilities in end-to-end, lifecycle, sales and marketing initiatives. 
  • Partner with Brand, PMM, and other marketing functions to identify and develop new offers, content, and programs to support integrated demand campaigns.
  • Have outstanding problem solving and analysis skills combined with the ability to synthesize large data and effectively communicate findings. 
  • Working knowledge of Google Analytics, Tableau, and other reporting tools.
  • Experience developing and executing end-to-end processes. 
  • Passion for results, measurement, and optimization to continuously drive growth.
  • A strong understanding of growth use cases in Salesforce, Marketo, 6sense, and other marketing technologies.

Bonus points if you have 

  • Experience with campaign programs for Saas tech company - agency or in-house.
  • Understanding of Engineer and DevOp personas as well as Enterprise and Commercial buyer personas.

Please note that visa sponsorship is not available for this position.

 

 

The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, a discounted employee stock purchase plan, and other competitive benefits designed to improve the lives of our employees.

Estimated Base Pay Range

$163,000 - $204,000 USD

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. 

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to resume@newrelic.com.

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.

Our hiring process

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers’ means that a criminal background check is required to join New Relic.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics. 

Review our Applicant Privacy Notice at https://newrelic.com/termsandconditions/applicant-privacy-policy

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