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Product Marketing Specialist

Atlanta, Georgia, USA

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!

Your opportunity

Are you a Product Marketing Manager with a deep passion and technical understanding of modern cloud-native infrastructure? Do you thrive on translating complex technologies like Kubernetes, eBPF and serverless architectures into compelling value propositions? If so, we want to hear from you!

We are seeking a highly technical and strategic Product Marketing Manager to lead the GTM strategy and execution for our advanced observability infrastructure solutions. In this role, you will be the voice of the product to the market, and the voice of the market back to product. You'll leverage your profound understanding of the infrastructure landscape to craft narratives that resonate with sophisticated technical audiences, including C-level executives, enterprise architects, DevOps engineers, and platform operators.

Success in this role requires deep technical expertise and a solid understanding of the cloud-native infrastructure market, including:

  • Strong understanding of microservices principles, benefits, challenges, and common patterns.
  • Knowledge of Docker and Kubernetes (architecture, use cases, ecosystem tools).
  • Familiarity with serverless platforms (e.g., AWS Lambda, Azure Functions, Google Cloud Functions) and their applications.
  • Understanding of Infrastructure as Code (IaC) with experience in tools like Terraform, Ansible, or similar.
  • Familiarity with OpenTelemetry, and eBPF-based instrumentation
  • Experience with major cloud providers (AWS, Azure, GCP) and their infrastructure services
  • A strong grasp of open observability standards, particularly OpenTelemetry (OTel).


What you'll do

  • Craft compelling technical messaging and positioning: Translate complex technical complex concepts like data analytics, microservices, containers (Docker, Kubernetes), serverless functions, and service mesh into impactful, differentiated value propositions.
  • Develop and execute GTM strategies: Define and drive comprehensive go-to-market plans for new and existing cloud-native infrastructure monitoring products and features, ensuring successful launches and sustained market adoption.
  • Create high-impact technical content: Develop a range of technical marketing assets, including whitepapers, technical blogs, webinars, presentations, solution briefs, case studies, and demos that effectively communicate the benefits of our infrastructure observability solutions to technical audiences.
  • Drive competitive differentiation: Deep understanding the competitive landscape, identifying key differentiators and developing strategies to position our offerings effectively against alternatives in the cloud-native ecosystem.
  • Enable sales and partner success: Equip our sales and partner teams with the technical knowledge, tools, and collateral they need to confidently articulate our value proposition and win in the market.
  • Be the subject matter expert: Serve as a go-to technical resource for our infrastructure offerings, supporting PR, analyst relations, and community engagement activities.
  • Influence product roadmap: Collaborate closely with product management and engineering teams, providing market insights and customer feedback to shape the future direction of our solutions.
  • Define and track key metrics: Measure the effectiveness of product marketing initiatives and iterate based on data-driven insights.

This role requires

  • 2+ years in product marketing, product management or sales engineering at a high-growth B2B software company
  • Experience in launching products aimed at developers, coupled with a strong ability to craft compelling corporate messaging.
  • Expertise in developer tools with the ability to simplify complex technical concepts for a general audience.
  • Proven ability to effectively position B2B products for growth, working with marketing and sales to build a healthy pipeline while increasing deal velocity, and closure rates.
  • Superior communication and interpersonal skills, with notable abilities in presentation and public speaking.
  • Demonstrated leadership qualities with the ability to motivate and inspire teams, alongside a keen technical and business acumen.
  • Experience in analyzing and refining best practices and processes to boost operational efficiency and effectiveness.
  • Experience positioning technical products to both technical users and economic decision-makers
  • Strong technical depth and ability to learn quickly, with sharp business sense
  • Ability to effectively partner with all functions from engineering and product to sales and marketing
  • Outstanding communication and collaboration skills, skilled in influencing peers and managers, and adept at building consensus in a highly ambiguous and fast-paced environment
  • Bachelor’s degree or related experience

Bonus points if you have

  • Previous experience in observability/APM/Frontend development
  • Computer science, engineering, technology background
  • 3+ years of technical pre-sales, consulting, or relevant product management experience



Please note that visa sponsorship is not available for this position.

 #LI-JH1

The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees.

Estimated Base Pay Range

$103,000 - $129,000 USD

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. 

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to resume@newrelic.com.

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.

Our hiring process

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic develops and distributes encryption software and technology that complies with U.S. export controls and licensing requirements. Certain New Relic roles require candidates to pass an export compliance assessment as a condition of employment in any global location. If relevant, we will provide more information later in the application process.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics. 

Review our Applicant Privacy Notice at https://newrelic.com/termsandconditions/applicant-privacy-policy

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