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Senior Manager, Ad Platform Growth

Mountain View, California, United States

About NewsBreak

NewsBreak is the content intelligence platform shaping the future of local information. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information experiences powered by advanced AI, recommendation systems, and adtech. 

We're proud to be a Great Place to Work®-certified company, home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

If you’re a Dreamer, a Builder, an Innovator, we’d love to hear from you!

For more information, visit www.newsbreak.com/about

About the Role

NewsBreak is seeking a Senior Manager, Ad Platform Growth to play a pivotal role in expanding our advertiser base and revenue. This is an elevated, high-impact position building on the foundation established by early stage 0-1 growth initiatives. You will be directly responsible for driving new advertiser acquisition across key verticals including app install/user acquisition, affiliate/performance advertisers, direct e-commerce, and agencies.

As a strategic thinker with a proven track record, you'll be instrumental in forging impactful partnerships, executing high-value events, and delivering measurable revenue growth for NewsBreak's ad platform. 

Responsibilities:

What You'll Be Doing:

  • Drive New Advertiser Revenue: Consistently achieve quarterly targets for new advertiser revenue, directly impacting NewsBreak’s bottom line.
  • Strategic Partnership Management: Identify, establish, and nurture mutually beneficial strategic partnerships that introduce and onboard new advertisers to NewsBreak.
  • Develop Referral Programs: Design and implement effective referral programs with partners to drive consistent, high-quality advertiser leads.
  • Lead Event Strategy & Execution: Develop and execute a comprehensive event strategy (including webinars and industry events) from end-to-end, managing content, logistics, vendors, and post-event lead generation.
  • Conduct Market & Category Analysis: Perform in-depth analysis of ad categories and market trends, understanding seasonality, and developing category-specific strategies to increase advertiser demand.
  • Drive Content Marketing & Community Engagement: Leverage community platforms like Facebook groups, STMForum, Afflift, and LinkedIn to engage with potential advertisers and build brand presence.
  • Support Sales Enablement: Assist with booking meetings, engineering timelines, and coordinating client engagements to support new advertiser acquisition.
  • Create Case Studies: Collaborate with Account Managers and advertisers to develop compelling success stories and case studies.

We're Looking For Someone Who Has:

Skills (What you can do):

  • Partnership Development: Proven ability to identify, negotiate, and establish strategic partnerships.
  • Event Management: Expertise in planning, coordinating, and executing successful B2B events and webinars.
  • Marketing & Communication: Strong understanding of email marketing campaigns, social media promotion, and creating impactful marketing collateral.
  • Data Analysis: Ability to analyze market trends, category performance, and campaign data to inform strategic decisions.
  • Project Management: Excellent organizational skills to manage multiple projects, timelines, and stakeholders.
  • Sales Acumen: Understanding of the sales funnel and ability to support business development efforts.
  • CRM & Tracking: Proficient in using CRM tools, Google Forms, and implementing UTM tracking for lead generation and measurement.

Competencies (How you do it):

  • Strategic Thinking: Identifies long-term opportunities and develops actionable plans for growth.
  • Relationship Building: Exceptional interpersonal skills to build rapport and trust.
  • Proactive & Self-Starter: Takes initiative and drives projects forward with minimal supervision.
  • Results-Oriented: Focused on achieving and exceeding revenue targets and KPIs.
  • Negotiation: Skilled in negotiating favorable terms with vendors and partners.
  • Adaptability: Thrives in a fast-paced, dynamic environment.
  • Collaboration: Works effectively with cross-functional teams.

Experience (Degrees or career milestones):

  • 5-10 years of relevant experience in digital advertising, growth marketing, or business development.
  • Proven track record of driving new business and revenue growth in the ad tech or media industry.
  • Direct experience forging and building successful referral partnership programs.
  • Demonstrated experience in planning and executing successful B2B events (virtual and in-person).
  • Prior experience working with or understanding the needs of app install/user acquisition, affiliate/performance, direct e-commerce, and agency advertisers.
  • Bachelor's degree in Marketing, Business, Communications, or a related field (preferred).

What Success Looks Like:

  • First 30 Days: You'll be introduced to our existing partner ecosystem, onboarded to current growth strategies, and begin understanding our B2B relationships.
  • Days 30-60: You'll start taking ownership of existing partnerships, bringing fresh ideas for growth.
  • Days 60-90: You'll have clear plans and progress on our event calendar, be actively building growth strategies by industry/category, and show early signs of growth from your expanding network.

Within your first year, you will be consistently meeting or exceeding quarterly new advertiser revenue targets, having built a robust ecosystem of high-value referral partners and executed impactful event strategies that significantly boost lead generation and brand awareness.

Why Join NewsBreak?

This role offers a unique opportunity to have extreme ownership and make a significant impact at a fast-growing company.

  • High Impact & Ownership: This is your chance to directly own and drive a critical growth engine for NewsBreak, with direct responsibility for revenue generation and strategic partnerships.
  • Fast-Paced & Growing Environment: Join a dynamic team at a rapidly expanding platform, offering ample opportunities for professional development and exposure to diverse advertiser segments.
  • Strategic Influence: You'll be instrumental in shaping our ad platform growth strategy, from identifying new categories to building scalable processes.
  • Market Leadership: NewsBreak is a leading platform, and this role provides the opportunity to work with and influence top companies in the ad tech and marketing industry.

Sample Career Trajectory: You’ll start by consolidating and expanding growth within existing categories, building robust and scalable processes. Over time, you’ll move upstream to more challenging and lucrative categories like securing app installs for top-tier gaming companies and forging relationships with enterprise clients and leading advertising agencies. Ultimately, you’ll grow with the platform, potentially leading a larger team focused on specific advertiser verticals or expanding into new strategic growth initiatives.

Benefits

We offer a competitive benefits package:

  • Health, dental, and vision care for you and your family
  • Top-tier 401(K) plan with company matching
  • Paid time off and paid holidays
  • Paid parental leave
  • FSA and commuter benefits programs
  • Team activity budget

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