
Content Product Manager, Assessment & Analytics
The role:
We are looking for a Content Product Manager to join our Product Strategy team. Reporting to the Director of Research and Product Strategy, you will lead content strategy for our Assessment and Analytics portfolio, with a primary focus on the product Formative. You’ll develop and maintain a clear, prioritized roadmap for content investments that advances both product vision and impact.
In addition, you will collaborate with cross-functional teams to shape learning science-aligned platform enhancements, ensuring that product and content development efforts align with district needs and reflect best practices in assessment design and data-driven instructional support.
You’ll be responsible for generating original assessment and analytics content ideas grounded in data and a deep understanding of educator and student needs, as well as for proactively driving those ideas from concept through execution. A major early initiative will include leading the continued development of a cross-disciplinary item bank spanning ELA, Math, Science, and Social Studies. You’ll also partner across teams to ensure that your recommended strategies are integrated, research-backed, and well-supported, helping the product serve a full range of classroom and district assessment needs.
Why you’ll love this role:
- Strategic Thinking
Responsibility: Define and drive our company’s assessment and analytics content roadmap, with a focus on Formative
Duties:
- Set a vision for a prioritized roadmap that reflects the varied ways educators use the platform—from quick formative checks to district-level common assessments.
- Align roadmap decisions with customer needs, platform capabilities, and broader business goals, including support for a wide range of assessment use cases, from formative checks embedded in daily instruction to higher-stakes, district-wide common assessments.
- Shape how content and analytics work together to support instructional decision-making at the classroom and district level.
- Data Literacy
Responsibility: Monitor and interpret key data to inform strategy
Duties:
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- Track market trends, emerging research in learning science, and customer usage patterns.
- Use both qualitative and quantitative data to identify needs and opportunities within the Formative ecosystem.
- Cross-Functional Leadership
Responsibility: Ensure effective collaboration across teams to execute strategy
Duties:
- Partner with other members of the Research & Development division (including other content and platform product managers, learning designers, researchers, and designers) to ensure your roadmap is well understood and executed on time.
- Advise on assessment- and analytics-related projects and initiatives led by other content and platform product managers
- Collaborate with Marketing to communicate upcoming releases and their value to educators and to customer-facing staff.
- Act as a subject-matter expert and responsive collaborator on assessment- and analytics-related initiatives.
Why you’re a great fit:
- 3+ years of experience in curriculum, content strategy, or product management at an educational publishing or technology company (or equivalent experience)
- Required skills:
- Strategic thinking and the ability to prioritize competing ideas
- Subject matter expertise in K-12 assessment and analytics, including familiarity with balanced assessment systems
- Strong written and verbal communication skills
- Comfort interpreting and acting on qualitative and quantitative data.
- Demonstrated success leading complex, cross-functional initiatives
- Required education: Bachelor’s in Education or a related field (advanced degree a plus)
- Preferences:
- Experience working with Pendo, Atlassian tools (Jira, Confluence), Tableau, and Heap
- Familiarity with content authoring tools or interoperability standards such as QTI
- Experience collaborating with data scientists to design AI-driven content or product features
- Ability to work across subject areas and adapt assessment strategies to the needs of different disciplines.
Base Compensation: $85,000 - $100,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.
Why you’ll love working at Newsela:
- Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.
- Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
- Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
- Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
- Time Off: Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st), and Sabbatical Leave offered at tenure.
- Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
- Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
About Newsela:
Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.
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