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Sr. Analytics Manager- Audience Analysis

New York, New York

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia. 

 

Newsweek is actively seeking an experienced and highly motivated Sr. Analytics Manager with a focus on Audience Analysis to join our dynamic team. In this role, you will be responsible for leading and executing audience analysis strategies, utilizing a range of tools including Google Analytics, Microsoft Fabric, Comscore, and SimilarWeb. Your insights will play a critical role in guiding our media organization’s content strategies, audience development, and overall business growth. 

 

Key Responsibilities: 

  • Audience Analysis & Insights:
  • Develop and implement audience analysis strategies to identify key demographics, behaviors, and trends.
  • Utilize Google Analytics, Microsoft Fabric, Comscore, and SimilarWeb to gather, analyze, and interpret data related to audience engagement, content performance, and market positioning.
  • Create detailed reports and dashboards to communicate findings to stakeholders across the organization.
  • Work closely with content, marketing, and product teams to provide data-driven insights that enhance audience engagement and retention.
  • Data Management & Strategy:
  • Oversee the collection, integration, and maintenance of audience data from multiple sources.
  • Ensure data accuracy and consistency across different platforms and tools.
  • Develop and refine metrics and KPIs to measure audience growth, engagement, and retention.
  • Collaboration & Leadership:
  • Collaborate with cross-functional teams including marketing, content, product development, and executive leadership to align audience analysis initiatives with business goals.
  • Present insights and recommendations to senior leadership to influence strategic decisions.
  • Tool Utilization & Optimization:
  • Maintain expert-level knowledge of Google Analytics, Microsoft Fabric, Comscore, and SimilarWeb.
  • Stay updated on industry trends and emerging tools to continuously enhance audience analysis capabilities.
  • Optimize the use of current tools and recommend new tools and methodologies as needed.

 

Required Qualifications: 

  • Bachelor’s degree in Analytics, Statistics, Data Science, Marketing, or a related field. A Master’s degree is a plus.
  • Minimum of 5 years of experience in analytics, with at least 3 years focused on audience analysis within the media industry.
  • Proficiency in Google Analytics, Microsoft Fabric, Comscore, and SimilarWeb.
  • Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
  • Experience leading a team and managing multiple projects simultaneously.
  • Excellent communication and presentation skills, with the ability to translate data insights into strategic recommendations.
  • Strong understanding of media industry trends and audience behavior.

 

Preferred Qualifications: 

  • Experience with other analytics tools such as Power BI.
  • Knowledge of digital marketing strategies and metrics.
  • Familiarity with SQL or Python for advanced data analysis.

 

Salary Expectations: $120,000- $150,000+ commensurate with experience

Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.

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