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Business Development Manager, Programmatic Demand & Supply Partnerships

New York, New York

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia. 

 

Adprime Business Development Manager, Programmatic Demand & Supply Partnerships

Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our proprietary DSP delivers precision targeting on a percentage-of-media-spend billing model and our Exchange aggregates premium digital inventory. We’re looking for a seasoned business development professional to drive revenue growth, secure both demand-side and supply-side partnerships and help shape our product strategy through client insights.

The Business Development Manager will own the full partnership lifecycle, with a direct revenue goal tied to DSP media spend and exchange transactions. They will be responsible for identifying, pitching, and closing new demand-side partnerships, expanding supply relationships, and collaborating with clients to identify product needs and inform feature development. This is a high-impact role where success is measured by revenue growth, partner retention, and actionable feedback to guide product innovation.

The successful candidate will work in a hybrid work environment with the flexibility to work from home, and work in our corporate headquarters in New York City on a weekly basis.

Key Responsibilities

Revenue Generation & Pipeline Development:

  • Build and manage a pipeline of DSP clients, agencies, and inventory suppliers.
  • Achieve quarterly and annual revenue goals tied to DSP media spend and exchange deals.
  • Track performance and report progress against revenue KPIs.
  • Partner with programmatic sales to ensure curated PMP access is available to DSP clients, enabling them to activate advertiser spend.
  • Monetize, sell, and highlight the value of 1st Party Data as it relates to HCP and DTC.

Partnership Outreach & Sales:

  • Drive adoption of the DSP and onboarding of premium publishers/SSPs.
  • Negotiate commercial terms (percentage-of-media-spend fees, revenue shares, technical integration).

Product Feedback & Development:

  • Act as the voice of the customer, collecting partner feedback on features and performance.
  • Collaborate with the Product and Engineering teams to influence product roadmap and enhancements.
  • Help define requirements for tools, reporting, and data integrations that improve partner satisfaction.

Relationship Management:

  • Serve as the key point of contact for new and existing partners.
  • Identify upsell opportunities, grow partner relationships, and drive long-term engagement.

Market Intelligence:

  • Stay ahead of programmatic, HCP/DTC data trends, and regulatory changes
  • Leverage competitive analysis to refine our positioning and go-to-market approach.

Onboarding & Enablement:

  • Partner with AdOps to ensure smooth technical integrations and campaign setup.
  • Develop partner-facing collateral, playbooks, and performance reports.

Qualifications

Experience:

  • 4+ years in ad tech business development, with proven success in achieving revenue targets.
  • Demonstrated success in driving DSP and/or exchange partnerships that resulted in measurable revenue growth.

Industry Knowledge:

  • In-depth understanding of programmatic ecosystems (DSP, SSP, RTB, PMP).
  • Familiarity with health care provider and consumer targeting, data privacy, and compliance requirements.

Skills:

  • Strong revenue-driven mindset with a track record of meeting or exceeding sales quotas.
  • Exceptional communication and presentation skills, comfortable engaging senior stakeholders.
  • Ability to translate client needs into actionable product and feature recommendations.

Technical Aptitude:

  • Understanding of DSP operations, campaign analytics, and data integrations.
  • CRM proficiency (Salesforce, HubSpot) and experience with analytics/reporting platforms.

Preferred:

  • Existing relationships with agencies, DSPs, or healthcare-focused publishers.
  • Experience working with product teams to influence ad tech features or workflows

 

Salary range: up to $150,000 commesurate with experience

Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.

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