Back to jobs
New

Principal Marketing Operations Architect

San Francisco, New York City, or Remote

As the Principal Marketing Operations Architect, you'll play a pivotal role within our Revenue Marketing team, ensuring our marketing systems are efficient, data-driven, and ready to scale. Reporting to the Senior Director of Revenue Marketing, you’ll partner closely with Revenue Marketing leadership to strategize and execute operational motions, driving success for our teams.  In this critical role, you’ll work with our external consulting firm to ensure operational excellence across our marketing technology stack, from automation to analytics, driving seamless execution of campaigns that generate impactful results. 

The ideal candidate should possess at least 9+ years of B2B marketing experience, Salesforce & Marketo proficiency, and a strong technical background to optimize campaigns efficiently and contribute to revenue growth at NextRoll.

This role is open in San Francisco, New York City, or US Remote locations. 

Unsure that you check all the boxes? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people, and we're committed to developing each employee's career, offering over 1,800 training classes every year.

The impact you’ll make:

  • Oversee and maintain our marketing automation systems, including but not limited to: Marketo, Salesforce, ZoomInfo, and Lean Data.
  • Work closely with the sales team to ensure alignment on lead management processes and handoffs.
  • Develop and maintain comprehensive dashboards and reports to monitor and evaluate marketing tech stack performance.
  • Partner closely with Sales and Operations to continually improve marketing effectiveness, process scalability, and lead-to-closed won optimization
  • Work closely with the wider Revenue Marketing team to strategize and execute campaigns effectively.
  • Full ownership over designing and implementing programs that drive improvements to lead quality and conversion rates.
  • Manage the integration between marketing automation systems and other essential tools, including CRM platforms.
  • Establish and implement best practices for data management and hygiene.
  • Monitor, assess, and report on the effectiveness of marketing campaigns.
  • Identify and implement improvements in marketing automation processes and systems.

Skills you’ll bring:

  • 9+ years of hands-on experience in B2B marketing, with a strong focus on account-based marketing or marketing operations
  • Proficiency in marketing systems architecture - including but not limited to lead routing, lead scoring, campaign measurement
  • Marketo & Salesforce certified
  • Understanding of data synchronization between marketing and sales systems
  • Data-oriented: Comfortable with digging deep into the data to provide best-in-class governance, integrity, and accuracy. 
  • Reporting: Provide actionable insights into marketing campaign performance to relevant stakeholders.
  • Excellent analytical and problem-solving skills.
  • Strong project management skills, working cross-functionally to reach goals

Benefits and Perks: 

  • Competitive salary and equity
  • 100% employee coverage for medical, dental and vision premiums
  • Short and long term disability benefits at no cost to the employee
  • Basic life and AD&D insurance at no cost to the employee
  • 401K Plan (Pre-tax and Roth)
  • 4 weeks of paid time off and work/life balance
  • Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
  • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
  • Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
  • Ample opportunities to volunteer with local organizations with NextRoll Gives Back
  • For additional benefits not mentioned, visit our Careers page

Additional Information:

Minimum salary of $169,200 to maximum salary of $208,454 + equity + benefits. 

The range provided is NextRoll’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.

About NextRoll:

NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney. To learn more visit nextroll.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  To request reasonable accommodation, contact candidateacommodations@nextroll.com.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

You can find a list of states and districts within the U.S. that NextRoll can hire here. Please note this role does not include a relocation budget.

Select...
Select...
Select...
Select...

NextRoll’s Job Applicant Policy

I confirm that I have read and understand NextRoll's Job Applicant Privacy Notice.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in NextRoll Inc.’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.