Marketing Associate

For more than 20 years, corporations, governments, and philanthropies have hired Next Street to strengthen the small businesses they rely on. Founded in 2005 as a Boston-based consultancy advising a selection of small local businesses, Next Street has evolved into the leading national small business solutions firm, impacting more than 200,000 entrepreneurs across the country each year. We maintain our unwavering commitment and specialized expertise in small business support on behalf of our clients.

Over the years, our work has impacted more than 4 million small businesses, connecting them with more than 50,000 hours of advisory services, $6 billion in capital and $10 billion in contracts. Today, we provide end-to-end solutions — from ecosystem assessments and strategies to resource platforms and accelerators — for these clients to propel the small businesses in their communities and supply chains. Our solutions ultimately help small businesses, whether they are solo entrepreneurs or advanced suppliers, to unlock new revenue, build wealth, and reinvest in their communities. We believe that with the right support, America's small business owners will be the engines driving new economic growth across the country.

Next Street is a certified B-corporation that is committed to becoming an anti-racist organization to represent the small businesses we strive to serve. Through this commitment, inclusivity is integral to our DNA, and our values are embedded in every aspect of our work. 

Join us, and together, we will live into our values, pursue fulfilling careers, and transform our society.

Why this Role?

Next Street is hiring a dynamic and strategic Marketing Associate to join the team driving client marketing initiatives and contribute to the firm's marketing and go-to-market strategic deployment. The Marketing Associate will work alongside internal and client teams to develop and execute comprehensive marketing and go-to-market plans for the client’s external audiences (e.g., Verizon, NYC Small Business Services, JPMC). This is an excellent opportunity to work directly on innovative marketing and communications-based projects while making a significant impact on our mission-driven work! 

The role will join as a member of the firm's Small Business Engagement team and will collaborate closely with our Revenue team to create and execute upon innovative strategies that elevate Next Street's brand and effectively represent our clients. Your day-to-day work will concentrate in these main areas: (1) client project support (2) digital marketing and go-to-market operations (3) Next Street brand and internal marketing support. This role will report to the Senior Manager, Marketing.

Join us and you will have the opportunity to shape mission-driven marketing strategies while working alongside an extraordinary team and taking the next step in your career.

Your work will consist of...

Client Project Support (50%)

• Support go-to-market execution and communication strategies through client work
• Support the development and implementation of integrated marketing campaigns (go-to-market product launches, brand uplifts, and sector-based amplification) consisting of tactics such as, paid media integration, earned media and events, content marketing, SEO optimization and digital  best-practices, and digital tool kit (Marketing Playbook) creation
• Build and optimize strategic onboarding of ecosystem partners to referral programs to increase program amplification and engagement within local communities
• Build inclusive, culturally competent content and collateral
• Collaborate with trusted vendors such as ad agencies, copywriters, web developers, publicists, and graphic designers to develop high-quality marketing assets while ensuring adherence to client brand standards
• Partner with Next Street's internal teams to create ecosystem partnership outreach materials, including partner Marketing Playbooks and campaign material
• Manage comprehensive digital marketing and communications calendars for multiple clients

Digital Marketing & Go-to-Market Standard Operations (30%)

• Set up and manage automated email triggers, templating, and communications across Next Street products and platforms servicing active and new clients
• Contribute to internal creation and UX design updates as needed through Google Sites page extensions, ensuring cohesion and brand compliance across Next Street products and platforms
• Assist with defining and templating firm-wide go-to-market flows and strategic deployment
• Develop and maintain standard operating procedures for go-to-market strategic deployment

Next Street Brand and Internal Marketing Support (20%)

• Create Next Street-branded materials with particular attention to layout and design excellence
• Write and edit internal communications, working with subject matter experts across the firm to translate project work and accomplishments into engaging blog posts, reports, case studies, and other marketing materials
• Support internal events (e.g., Annual Retreat) by coordinating logistics and managing internal communications

Why you?

• You have 3-5 years of relevant marketing, digital marketing, go-to-market, and communications experience
• You have successfully developed and executed integrated marketing campaigns
• You have experience with both traditional and digital marketing channels, particularly SEO optimization and lead generation
• You have experience with graphic design and visual content creation
• You can translate complex work into engaging, accessible content through short-form and long-form storytelling (written and visual)
• You have experience leading and executing logistical tasks related to both client and internal events
• You have familiarity with Business-to-Small Business (B2SB) marketing, small business engagement and grassroots outreach methods, particularly around target audience identification  
• You have experience with marketing automation and design tools (MailChimp, Canva, Adobe Suite a plus)
• You have experience with content management systems and basic UX principles
• You believe in social equity and our commitment to anti-racism efforts
• You have excellent written and verbal communication, leadership, and cross-functional relationship skills
• You are detail-oriented, meet deadlines, and can manage multiple priorities
• You are agile, flexible, and thrive in a fast-paced environment

What we offer:

We want our team members to bring their best, true selves to work every day. We will offer you:

• Benefits Package – We know you work hard, and we want to reward you for it. We offer competitive salaries and generous benefits packages (including 401k and paid parental leave) for mission-driven work.
• Generous paid time off – We want to ensure you have time to recharge and pursue your many passions. We give our team members 20 days of paid time off annually, in addition to federal holidays, volunteer days and more!
• Mentorship and Sponsorship – You will have frequent access to our diverse and dynamic senior team. They will be committed to your growth and will invest in mentoring you.
• Career development – We take growth seriously. We give each team member an annual professional development stipend and provide ample coaching.
• Flexibility - It is important that you work when and where you work best. While our primary firm offices are in New York City and Chicago, we offer flexible work arrangements to accommodate a remote-first environment. Travel is minimal and will be based on the need of relevant client work.
• Social events and perks – We admire and value our teammates. We plan events throughout the year and provide office snacks so you can perform your best every day and more!

Next Street believes in an equitable and transparent compensation approach. The starting salary for Associate positions across the firm is $84,460 - $91,464 regardless of location and commensurate with experience. You will be eligible to participate annually in Next Street’s discretionary incentive program. For new hires, Next Street targets the start of the salary band, although considerations could be made based on job knowledge, skills, and experience. As part of our Antiracism commitment, Next Street uses a pay scale approach and transparent methodology to advance staff within a compensation band based on performance.

Next Street is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability status, protected veteran status, or any other protected characteristic