Job Application for Director, DTC Growth at The National Football League

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Summary

The NFL Media Strategy and Growth Group is a new business segment within NFL Media tasked with building a closer connection between fans and the world's most exciting sports and entertainment experience, the National Football League. We are seeking an experienced Direct-to-Consumer (DTC) Director, Growth with a minimum of 10 years of experience to lead our growth initiatives. In this pivotal role, you'll oversee the optimization of the growth funnel, from acquisition to retention, by deeply understanding user behavior, identifying pain points, and leveraging opportunities. You'll use data-driven strategies and user research to run high-impact experiments and improve core user flows.

This position requires someone who is highly analytical, deeply curious, an effective team leader, and a master collaborator who can balance strategic thinking with hands-on execution.

Responsibilities

Team Management & Development

Build and manage a specialized team of experts across acquisition, churn, and retention to leverage and optimize our product platform tools
Lead, coach, and develop high-performing product managers, fostering a culture of experimentation, customer obsession, data-driven decision-making, and accountability
Define and target important audience segments to optimize product touchpoints
Collaborate with product and technology platform leads to define features and feature optimizations

Growth Strategy & Execution

Develop and execute a comprehensive growth roadmap, balancing quick wins with long-term, compounding investments
Collaborate across marketing, product, engineering, and analytics teams to deliver measurable impact
Evaluate opportunities to grow Subscriptions on and off the NFL platform.
Create and implement upgrading strategies to increase subscriber conversion to premium tiers through new features and content
Develop a deep understanding of the NFL season calendar, its impact on different customer segments, and their biggest pain points
Design high-impact product experiences that drive measurable customer value and loyalty
Report on funnel performance, experiment impact, and product-led growth initiatives

Acquisition Strategy

Own the end-to-end growth funnel strategy: Platform entry points → purchase → onboarding → retention
Drive attribution-informed decisions that effectively connect acquisition and monetization efforts
Develop and implement SEO and organic traffic strategies for sustainable product-led growth
Enhance conversion rates across platforms through product merchandising, UX optimizations, and A/B testing across all user touchpoints.

Subscriber Lifecycle & Retention

Develop and own comprehensive subscriber retention strategies, leveraging existing capabilities and content
Partner with marketing on lifecycle communications, including onboarding emails, engagement nudges, and re-engagement campaigns
Work across teams to identify churn risks and implement proactive retention initiatives

Data & Experimentation

Champion a rigorous experimentation culture by defining clear metrics, evaluating performance, and continually optimizing experiences
Leverage both quantitative insights and qualitative feedback to drive decision-making

Cross-Functional Collaboration

Work effectively with engineering, product, design, marketing, QA, and content teams
Communicate product requirements clearly to technical teams
Present growth performance data and insights to leadership
Gather feedback from stakeholders and incorporate it into product roadmaps

Required Qualifications

Minimum 10 years of work experience in Product Management, E-commerce, Subscription Management, Subscriber Acquisition, and Retention roles
5 years of management experience
Experience with streaming platforms and subscription products
Strong quantitative and analytical skills…must be comfortable living in the details of the numbers
Experience working with product, engineering, analytics, and marketing tech stakeholders
Experience in developing evidence-based strategic frameworks to inform decision-making
A keen eye for presentation design and the ability to distill complex concepts and analyses into clear, easy-to-understand materials
Strong organizational skills with the ability to manage multiple simultaneous projects with several deliverables under tight deadlines
Experience interfacing and presenting to senior executives and management teams
High level of integrity, strong work ethic, and deep intellectual curiosity
Strong interpersonal skills with a collaborative DNA
A passion for sports and the NFL is a big plus

Terms / Expected Hours of Work

Full-Time, 40 hours/week

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Salary

$170,000 - $205,000 USD

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

WHO WE ARE:

NFL Core Values:

Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes: What we expect for our employees:

Embody an enthusiastic, proactive can-do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Encompasses an incredible work ethic with an agile mindset

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Director, DTC Growth

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