Director, DTC Growth
The NFL Media O&O Strategy and Growth Group is a new business segment within NFL Media tasked with building a closer connection between fans and the world's most exciting sports and entertainment experience, the National Football League. We are seeking an experienced Direct-to-Consumer (DTC) Director, Growth to lead our product-led growth engine. In this pivotal role, you'll oversee the optimization of the on-platform growth funnel, from acquisition to retention, by deeply understanding user behavior, identifying pain points, and leveraging opportunities. You'll use data-driven strategies and user research to run high-impact experiments and improve core user flows.
This position requires someone who is highly analytical, deeply curious, an effective team leader, and a master collaborator who can balance strategic thinking with hands-on execution.
Responsibilities
- Leads the end-to-end on-platform growth funnel strategy, from entry points through purchase, onboarding, and retention
- Partner with product management to develop a comprehensive product growth roadmap, aligning quick wins with long-term, compounding investments.
- Drives execution of the DTC vision through product by cultivating a collaborative culture across teams by establishing a variety of different forums for discussion that encourage idea-sharing and alignment
- Directs the development of comprehensive DTC growth strategies by engaging cross-functional partners in marketing, product, analytics, and customer experience
- Partner with analytics, strategy & marketing teams to define and target important audience segments to optimize product touchpoints
- Integrate product, engineering and design viewpoints to define growth-focused features and feature optimizations
- Drive alignment with marketing to ensure full-funnel campaigns (on & off platform) are consistent across messaging & tactics
- Leverage the business calendar and customer segment insights to analyze funnel performance, identify pain points, and deliver strategic recommendations that optimize journeys, boost engagement, and drive growth
- Lead and mentor a specialized team of experts in acquisition, churn, and retention, directing efforts to leverage and optimize product platform tools
Required Qualifications
- 8-10 years of work experience in Product Management, E-commerce, Subscription Management, Subscriber Acquisition, or Retention roles
- Experience with streaming platforms and subscription products
- Strong quantitative and analytical skills
- Must be comfortable living in the details of the numbers
- Experience working with product, engineering, analytics, and marketing tech stakeholders
- Experience in developing evidence-based strategic frameworks to inform decision-making
- A keen eye for presentation design and the ability to distill complex concepts and analyses into clear, easy-to-understand materials
- Strong organizational skills with the ability to manage multiple simultaneous projects with several deliverables under tight deadlines
- Experience interfacing and presenting to senior executives and management teams
- High level of integrity, strong work ethic, and deep intellectual curiosity
- Strong interpersonal skills with a collaborative DNA
- A passion for sports and the NFL is a big plus
Terms / Expected Hours of Work
- Full-Time, 40 hours/week
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting, that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Salary
$175,000 - $210,000 USD
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
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