Marketing and Administration Coordinator
NFL Australia is seeking a dynamic and organized Marketing and Administration Coordinator to support the implementation of marketing strategies aimed at expanding fan engagement and brand growth across Australia and New Zealand. This role is ideal for a proactive, creative, and highly motivated individual with strong organizational skills.
This 9-month seasonal position offers a diverse range of responsibilities, including office administration, media and social content development, youth and influencer marketing, event planning and execution, fan communications, and reporting and insights.
As a key member of the team, the successful candidate will bring a passion for sports and entertainment, thrive in a fast-paced environment, and have a proven ability to activate all aspects of the marketing mix. A deep understanding of the Australian and New Zealand sports landscape will be essential in managing priority relationships and delivering impactful initiatives that drive business success.
If you’re a self-driven, detail-oriented professional with strong execution skills, this is the perfect opportunity for you. Join our team and be an integral part of shaping the future of the NFL in Australia and New Zealand!
Responsibilities
Reporting to the Marketing Manager, the successful candidate will play a key role in supporting the development and execution of marketing initiatives that drive fan engagement and revenue growth for NFL Australia.
Key Responsibilities:
- Assist in the development and implementation of marketing and fan growth strategies to enhance engagement and revenue.
- Create and execute marketing campaigns designed to boost TV viewership and content consumption.
- Plan and deliver local events, including Fan Watch Parties, Player Visits, and other activations.
- Manage fan communications, ensuring effective engagement with the NFL Australia database while driving acquisition and retention strategies.
- Support the execution of youth marketing, content creation, and influencer marketing initiatives.
- Develop commercial sales pitch materials and assist in partner marketing campaigns.
- Drive consumer product marketing initiatives, supporting merchandise and gaming sales targets.
- Monitor performance metrics, providing regular reporting and analytics to track success.
- Handle office administration duties to ensure smooth day-to-day operations.
Required Qualifications
- 2 or more years of experience in a marketing role or with a marketing degree.
- A strong team player, comfortable working collaboratively, virtually and independently
- Ability to effectively manage multiple projects and assignments simultaneously, and communicate effectively to all stakeholders, both internally and externally
- Strong analytical skills with the ability to interpret insights and data to drive marketing strategies
- Creative problem-solving skills and a solutions-focused mindset
- Strong communication and presentation skills
- Proficiency in using Canva, PowerPoint, Excel and Word to develop presentations
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