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Marketing Manager, User Acquisition

San Francisco, CA

Niantic is positioned as a leader in augmented reality and mobile gaming and is looking for a complex contributor joining as a User Acquisition Marketing Manager. This is an outstanding opportunity to drive mobile consumer growth, working on projects that immediately reach millions of people every day. This candidate will promote a data-driven mentality, demonstrating their media buying experience to formulate extraordinary user acquisition campaigns, while closely collaborating with cross-functional partners in aspiring towards team growth goals. If you're a quantitative and creative problem solver, excited to unlock major growth channels, we'd love to meet you!

This cross functional role is crucial in helping craft Niantic's overall growth, marketing strategies, and product launches.

Responsibilities

  • Craft and implement comprehensive user acquisition strategies across all marketing channels in collaboration with the broader marketing and product team. 
  • Reach performance marketing KPI’s through optimized budget allocation. 
  • Resolve any data integrity issues that may arise while running performance marketing campaigns with MMP, internal data science or marketing channel. 
  • Work with internal/external creative agencies to build out performance marketing creative for all needed channels.
  • Collaborate with our data science team to enhance UA reporting and proactively adapt to evolving marketing metrics.
  • Conduct thorough data analysis to identify trends, measure campaign performance, and optimize strategies for continuous improvement.
  • Collaborate closely with product marketing, marketing, and analytics teams to ensure alignment with overall business objectives.
  • Communicate weekly with leadership to present insights, recommendations, and campaign results, ensuring alignment with strategic goals.
  • Lead meetings with cross-functional team members and stakeholders to align on business needs.
  • Required in-office 2 days on Monday and Wednesday.

Qualifications

  • Bachelor’s degree or equivalent in marketing, statistics, finance or a related field and passionate about analyzing products, customer insights, and market data.
  • 6+ years experience in a mobile media buying position on major advertising platforms such as paid social, ad networks and DSPs.
  • Outstanding communication skills to translate data to meaningful business recommendations that have material business impact.
  • Experience interfacing with executive leadership on a frequent basis and helping drive overall marketing strategy. 
  • Experience managing large monthly budgets across multiple channels. Ideally monthly budgets bigger than $500k.
  • Past experience directly managing/hiring contractors and or third party agencies. 
  • Possess a thorough understanding of the impact of upcoming privacy changes on mobile tracking coming from both Android and iOS. 
  • Proposed changes to marketing tech stack to account for changing mobile marketing landscape. 
  • Proven track record of improving creative performance through continuous A/B testing across multiple platforms and channels. 
  • Blend of creativity and analytical approach to problem solving.
  • Experience with various market research data services e.g. App Annie, Sensor Tower.
  • Experience working with MMP (Singular, Adjust and Appsflyer) and knowledge around Apple SKAN protocols is a bonus.

The total compensation package for this position includes a new hire offer base salary range of $136,000 - $152,000 + bonus + equity + benefits.

Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.

Join the Niantic team!

Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich. #LI-HYBRID

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