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Product Marketing Manager, Fan Engagement

Tokyo, Japan

Niantic is a leading Augmented Reality and a mobile gaming company that inspires people to explore the world together, and we are seeking a Product Marketing Manager, Fan Engagement for Monster Hunter Now to own the marketing efforts for in-game events and features that energize fans and immerse them into the world of the Monster Hunter. You will be responsible for leading the ongoing communication with our players to keep them engaged all year round, and help them go out and enjoy our latest and fastest growing game!

Responsibilities

  • Be intimately familiar with Monster Hunter Now and its live operations.
  • Lead the development and implementation of marketing plans to communicate the latest in-game events such as the appearance of rare monsters, for example, as well as new features to our players.
  • Ensure accurate information about the game is communicated effectively and on time to existing players via in-app news, blog posts and social media posts.
  • Collaborate with marketing teammates, game producers, game designers, and other cross-functional partners to develop impactful marketing strategies.
  • Analyze performance data to understand the effectiveness of the plans and use these insights to guide future marketing plans.
  • Establish and maintain strong relationships with both internal cross-functional partners and external partners to ensure smooth operation of marketing initiatives.
  • Stay up-to-date with the latest trends in mobile gaming and digital advertising to ensure our marketing plans are innovative and competitive.
  • Work closely with the cross-functional teams to understand business goals and develop marketing strategies that align with these objectives.
  • Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.
  • Required in-office 3 days on Tuesday, Wednesday, and Thursday.

Qualifications

  • Proven experience of leading marketing initiatives at a live service mobile game.
  • Positive track record of managing marketing projects from conception to completion and experience using project management software such as JIRA and Asana.
  • Experience working with third party IP, operating within strict brand standards, and navigating brand feedback and approval processes.
  • Native in Japanese, and business level proficiency in English is a plus.
  • Excellent communication and interpersonal skills, with the ability to work effectively with game producers and designers, marketing agencies, and external partners.
  • Highly analytical with a data-driven approach to creative decision-making.
  • Passion for mobile gaming and a deep understanding of the gaming audience.
  • Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
  • Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others.

Join the Niantic team!

Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zürich. #LI-HYBRID

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