Emerging Markets Manager, Asia/MENA

Niantic Marketing drives community-focused initiatives for our global audience of tens-of-millions of users, leveraging key partnerships and creative campaigns that reflect the spirit of our company's mission.

We believe in making games players love to play, while pushing the boundaries of location-based and AR experiences on mobile. The ideal candidate will have a passion for creating experiences that accelerate the growth of Pokémon GO in Emerging Markets. You’ll help drive the go-to-market growth strategy, coordinate product and marketing efforts with on-the-ground resources, and act as the authority on Emerging Markets. We’ll look to you for a deep understanding of the global mobile gaming landscape, using quantitative and qualitative approaches to lead growth marketing and business development initiatives. The right candidate has a passion for results-driven approaches and thrives in ambiguity and change.

Responsibilities

• Coordinate with UA Team to deliver data-driven strategies tailored for Asia/MENA, ensuring proactive campaign planning and market-specific adjustments.
• Monitor weekly performance data, identify trends, and optimize campaign outcomes.
• Identify and evaluate new Emerging Markets in the region for investment opportunities.
• Design and execute campaigns aligned with product updates and pipelines, leveraging insights from ad platforms and product teams.
• Oversee partnerships with external agencies to enhance campaign performance and drive innovation.
• Liaison with the Emerging Markets Country Managers to coordinate campaigns and priorities.
• Lead Live Ops requests, ensuring timely delivery and alignment with internal partners
• Be responsible for the creation and on-time delivery of copy bundles, marketing materials, and other campaign assets.
• Represent Emerging Markets Asia in planning meetings, ensuring alignment with product marketing and Live Ops initiatives.
• Engage with player communities and incorporate feedback for future events.
• Act as a liaison for partners, support Asia-related activities, and strengthen regional partnerships.
• Collaborate with cross-functional team members and partners, including regular and reliable attendance and participation in meetings.
• Required in-office 2 days on Tuesdays and Thursdays

Qualifications

• Bachelor’s degree(or foreign equivalent) in Marketing, Business Administration, or a related field. Master’s degree or equivalent experience a plus.
• 4+ years in User Acquisition, Live Ops, or Product Marketing, ideally in gaming or mobile apps.
• 2+ years of building and engaging with user communities
• Expertise in Emerging Markets with focus on South East Asia and MENA Markets
• Agency management, from selection to high-level strategy and execution.
• Data analysis and campaign optimization within mobile apps or gaming.
• Strong leadership skills and the ability to lead cross-functional teams.
• Outstanding verbal and written communication skills, with experience delivering executive presentations.
• Willingness to travel domestically and internationally for onboarding, planning meetings, and strategic initiatives
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
• Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including asynchronous interactions with others.

The total compensation package for this position includes a new hire offer base salary range of £91,800.00 - £102,000.00 + bonus + equity + benefits.

Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.

Join the Niantic team!

Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zürich. #LI-HYBRID