Marketing Manager

Nightfall AI (www.nightfall.ai) is the unified platform that prevents data leaks and enables secure collaboration by protecting sensitive data and controlling how it's shared. For decades, legacy data leak prevention (DLP) solutions have failed to adequately protect sensitive information. Traditional DLP is outdated, intrusive, and complex - it wasn't designed for today's modern enterprise where users continuously share data across interconnected SaaS applications, endpoints, and now generative AI. Nightfall AI is the first AI-native DLP solution. We leverage AI to achieve twice the accuracy with a fraction of the false positives that overwhelm security teams. Nightfall does this without disrupting modern work patterns. Our AI-native platform spans sensitive data protection across SaaS, email, data exfiltration prevention on SaaS, endpoints, and data encryption. Nightfall's Developer Platform provides an open, flexible environment for developers to integrate our data classification and protection capabilities anywhere, including establishing trust boundaries for AI model building and consumption.

About the Position
We’re seeking a highly motivated and strategic marketing manager to join our team. The ideal candidate will be experienced with developing and executing marketing campaigns, managing brand messaging, digital design, and driving customer engagement. You will support and manage initiatives that drive business growth, ensuring alignment with company goals and target market needs. 

Who you are:

• You’re smart, solving challenges with research and self-education to understand technologies, markets, and technical tasks. 
• You succeed in roles that give you room to show off your perfect blend of creative energy, organization, and project management skills. 
• You learn quickly, allowing you to gain an understanding of new B2B markets, WebFlow nuances, and terminology as you go. 
• You’re highly collaborative and bring positive energy to the team, always ready to step in and help whoever needs support on a given day. 
• People you’ve worked with in the past would characterize you as high-energy, fast with execution, and persistent when you have a goal in mind. 

What you’ll do:

Website Management 

• Post all new content following SEO best practices.
• Implement occasional scripts.
• Maintain site library, adding new content as it’s created. 
• Track all site health metrics, making changes as needed to ensure top UX across all versions.

Social Media Management 

• Build and maintain a quarterly content calendar with guidance from Product Marketing.
• Create and post all social media content with oversight from Product Marketing. 
• Respond to inquiries and comments on corporate accounts.
• Coordinate with founders to arrange and promote personal account article publications.
• Work with Nightfall’s Demand Gen team to implement LinkedIn ads as needed.
• Provide regular reporting to track growth, progress, and audience analytics.
• Manage YouTube content from posting best practices, to comment responses, to creating thumbnails for video posts.

Copywriting & Editing

• Write engaging social media graphics consistent with brand, tone, and content strategy.
• Edit blogs for brand consistency, grammatical correctness, and voice / tone.
• Use blog briefs from Product Marketing to copyright occasional articles.

Graphic Design

• Maintain a variety of company-wide branded assets (Zoom backgrounds, personal and corporate LI headers, email signatures, etc.)
• Build and use a variety of marketing collateral templates for handouts.
• Occasional light video editing.
• Manage design contractors.

Project Management:

• Use PM best practices across all marketing activities, implementing a calendar, tasks, reporting, and “people management” to ensure deadlines are met across the department.

Your Qualifications:

• Bachelor’s degree in marketing, business, or related field. 
• 5+ years of experience in marketing roles.
• 2+ years of marketing project management experience.
• Excellent written and communication skills.
• Proven track record of successful marketing campaigns and initiatives.
• Strong analytical skills and experience with marketing analytics tools.
• Excellent leadership and communication skills.
• Proficiency in marketing automation & sales platforms (HubSpot, Salesforce, etc.).
• Experience with SEO, SEM, PPC, content marketing, and social media marketing.
• Familiarity with graphic design principles and tools (Canva, Figma, etc.).
• SaaS marketing background is appreciated for this role, with bonus points for cybersecurity SaaS experience.

Preferred Skills:

• Experience in cybersecurity, B2B marketing, or regulated industry sectors (financial services, healthcare, fintech, etc.).
• Light video editing experience.
• Experience with WebFlow.

Why join Nightfall AI?

Be part of a dynamic and collaborative team that values innovation, creativity, and hard work. Nightfall AI is a young company with all the energy you’d expect from a group who developed a vision for the most cutting edge data security solution on the market. We’re poised for aggressive year-over-year growth, and you can be part of the team that makes it happen! 

About Nightfall:

Nightfall is a cybersecurity startup dedicated to helping organizations secure and manage their sensitive data. As a leading enterprise technology company, our product affects the personal data that people entrust businesses to store & process with care every day. Critical data in modern organizations is often sprayed across a broad set of cloud data silos, and it’s a herculean task for security & compliance teams to monitor, manage, and protect this highly sensitive data. Via machine learning, our product makes it easy for organizations to discover, classify, and protect this sensitive data across their cloud footprint - such as their corporate SaaS, data infrastructure, and even their own apps. In doing so, we prevent data leakage, provide unprecedented data visibility & protection across the cloud, and enable compliance. We’re a technology startup founded in San Francisco, well-funded by leading institutional investors like Bain and Venrock, and a cadre of security & IT leaders from Okta, Salesforce, Atlassian, Splunk, FireEye, and more. Learn more on our website www.nightfall.ai or by reaching out via email at careers@nightfall.ai.