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Head of Marketing

Pleasanton, CA

Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription-grade therapy with an outstanding user experience. We have pioneered the world’s first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with Noctrix Health. 

We are seeking a visionary and results-driven Head of Marketing to lead Noctrix Health's global marketing strategy and execution. As a key member of the Executive Leadership Team, this individual will be responsible for building brand awareness, accelerating market adoption, driving customer acquisition, and supporting sustainable revenue growth across both healthcare provider and consumer audiences. 

The ideal candidate brings deep expertise in direct-to-consumer (DTC) marketing, healthcare marketing, and commercial strategy within regulated industries. This leader has successfully launched innovative products, built category-defining brands, and scaled omnichannel growth engines, ideally within medical devices, digital health, consumer health technology, or wearable devices. 

This role will architect Noctrix Health's go-to-market strategy, establish a market-leading brand, and drive the next phase of commercial growth as the organization expands.  

Responsibilities: 

  • Define and evolve the company's brand strategy, positioning, messaging architecture, and category leadership narrative  
  • Develop and execute integrated marketing strategies aligned with corporate, commercial, and product objectives  
  • Lead all go-to-market planning and execution for product launches, including clinical, provider, and consumer-facing campaigns  
  • Partner closely with Product Management, Sales, Clinical Affairs, and Commercial Operations to optimize market adoption and customer engagement  
  • Drive customer acquisition and revenue growth through scalable omnichannel marketing programs  
  • Oversee digital marketing, paid media, SEO/SEM, lifecycle marketing, CRM marketing, and customer retention initiatives  
  • Develop and execute demand generation programs that increase awareness, engagement, lead generation, and conversion  
  • Lead market research, customer segmentation, competitive analysis, pricing strategy, and demand forecasting initiatives  
  • Build and optimize marketing technology infrastructure, analytics frameworks, automation platforms, and reporting capabilities  
  • Establish KPIs, dashboards, and performance metrics to measure marketing effectiveness and return on investment  
  • Lead public relations, corporate communications, thought leadership initiatives, and crisis communication strategies  
  • Develop content strategies and campaigns that position Noctrix Health as a category-defining leader in neurological health and wearable therapeutics  
  • Build, mentor, and lead a high-performing marketing organization across brand, growth, digital, communications, and product marketing functions  
  • Manage external agencies, strategic partners, vendors, and consultants to maximize marketing effectiveness  
  • Serve as a strategic advisor to the Executive Leadership Team on growth strategy, market opportunities, customer insights, and brand development  
  • Collaborate cross-functionally to ensure message consistency and alignment across all customer touchpoints  
  • Develop annual marketing plans, budgets, and resource allocation strategies that support business objectives  

Requirements: 

  • 10+ years of progressive marketing leadership experience, preferably within medical device, digital health, healthcare technology, consumer health, or wearable technology industries  
  • Proven track record of building and scaling successful direct-to-consumer (DTC) growth engines and customer acquisition programs  
  • Experience launching innovative products and building category-defining brands  
  • Deep understanding of healthcare ecosystems, regulatory environments, clinical marketing, and reimbursement dynamics  
  • Strong expertise in brand strategy, demand generation, performance marketing, product marketing, and customer lifecycle management  
  • Experience managing significant marketing budgets and measuring performance against business objectives  
  • Strong analytical mindset with experience leveraging data to drive marketing decisions and optimize performance  
  • Experience with marketing technology platforms, CRM systems, marketing automation tools, and analytics solutions  
  • Demonstrated success leading high-performing teams within fast-paced, growth-oriented environments  
  • Exceptional communication, storytelling, executive presentation, and stakeholder management skills  
  • Proven ability to influence and collaborate across executive leadership, product, clinical, commercial, and operational teams  
  • Bachelor's degree required  

Preferred Qualifications: 

  • MBA or other advanced degree preferred 
  • Experience in medical devices, digital therapeutics, wearable technologies, or consumer healthcare products  
  • Experience supporting both healthcare provider and direct-to-consumer commercialization strategies  
  • Experience leading marketing organizations through rapid growth, product launches, and category creation efforts  
  • Familiarity with reimbursement, patient access, and healthcare policy considerations  

Compensation: 

  • Base Pay: >$240,000 (commensurate to experience) per year + Annual performance bonus 
  • Summary of benefits provided  
  • PTO policy 

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