Job Application for Senior eCommerce Marketing Analyst at Nordic Naturals

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Salary: 100K-125K

Location: Remote

At Nordic Naturals we respect each individual for their uniqueness and the value they bring to our organization. We place an emphasis on self-empowerment and positive inner development. Our practices instill values that are integral to functioning as individuals and as a collective whole. We work interactively as an organization to encourage goal setting and excellence in both our personal and professional lives. Our team embodies a culture of integrity and we encourage everyone to live longer, healthier lives.

POSITION SUMMARY

As a member of the DTC Performance Marketing team, the Senior eCommerce Marketing Analyst will assume responsibility for aggregating and analyzing data to support the strategic planning & growth goals for the eCommerce business. The person in this position will be expected to be the team data expert and able derive insights to inform media and eCommerce strategy by identifying competitive trends, audience insights, diagnosing performance issues and more. The ideal candidate will be very proactive and comfortable with digging into data to develop insights, using it to build and support a story, and communicate effectively with business leadership while maintaining responsible data governance.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Essential Function Statement(s)

Analyze syndicated media, category trend, and sales data and make informed business recommendations related to holistic media strategy (products, channels, pricing, etc.)
Work with DTC Marketing team to understand business priorities and performance, and co-develop reporting views as needed for regular use as well as leadership presentations
Serve as team expert across 1p and 3p eCommerce data platforms and shape team’s data strategy and understanding of the relative strengths and weaknesses of different sources
Act as a shared service across DTC and Performance marketing teams – work to build learning plans that track tests and performance over time
Lead special and ad hoc analytics projects as needed
Maintain best practices with data integrity

POSITION QUALIFICATIONS

Skills & Tools:

Must be proficient with MS Office and have advanced Excel and PPT skills (Pivot Tables + charts, VLookups, Macros)
Proficiency in syndicated POS data, consumer panel data (Nielsen, Circana (IRI), SPINS, Stackline, DOMO, DAAP, or similar
Experience with media bid management/performance platforms (Skai, Pacvue, or similar)
Proficiency in analyzing internal sales performance (revenue, profit) required
Understanding of paid media metrics and impact on broader business health and priorities (ROAS, CTR, DPVR, frequency)
Ability to synthesize paid and organic metrics to extract insights and strategy recommendations

Competency Statements

Positive - Ability to view all situations with a positive attitude.
Accountable – takes ownership for responsibilities, acknowledges and learns from mistakes
Innovative - Ability to look beyond the standard solutions and "think outside the box".
Independent – Must be self-motivated and able to manage obligations without direct supervision
Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely.
Customer Oriented - Ability to take care of the customers’ needs while following company procedures.
Conceptual Thinking - Ability to think in terms of abstract ideas
Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
Project management - Ability to organize and direct a project to completion.
Enthusiastic - Ability to bring energy to the performance of a task.
Self Motivated - Ability to be internally inspired to perform a task to the best of ones ability using his or her own drive or initiative.

Certifications & Licenses: N/A

Other Requirements:

3+ years experience in syndicated data analytics in the CPG space (dietary supplement experience a plus)
Bachelor’s Degree in related field required
Experience in presenting data analysis to key stakeholders and decision makers
Strong analytical skills – experience with syndicated data highly preferred
Ability to work autonomously and learn quickly
Strategic analytical thinking and problem solving
Frequent use of independent judgement skills, problem solving, teamwork, creativity
Strong interpersonal/communication skills; demonstrated leadership and organization skills required; collaborative, team player
Consumer insights or research experience a plus

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LinkedIn Profile

How did you hear about this position?

Describe a time you analyzed eCommerce or syndicated data to uncover an insight that directly influenced a marketing or business decision. What data sources did you use, and what was the outcome?

Which analytics tools and platforms (e.g., Nielsen, Circana/IRI, SPINS, Stackline, DOMO, Skai, Pacvue) have you used most frequently, and how have you applied them to evaluate paid media performance and overall eCommerce health?

Tell us about an experience where you presented complex data to non-technical stakeholders. How did you structure the story, and what steps did you take to ensure your recommendations were understood and acted upon?

Senior eCommerce Marketing Analyst

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