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Lifecycle Marketing Specialist

Atlanta, Georgia, United States

At Northspyre, you’ll join the incredible journey of transforming the way modern real estate teams manage complex projects. Leveraging data, automation and artificial intelligence, Northspyre helps facilitate faster, more predictable outcomes on complex real estate projects. In 5 years, our platform has already facilitated more than $175 billion of complex projects across the United States.

We are a passionate, collaborative, and diverse team who are eager to roll-up our sleeves  and make an impact at a startup that has the confidence and backing of some of the same investors who backed other revolutionary, industry transforming companies like SpaceX, Tesla, and Airbnb.

Help us build software that builds the world!

About the opportunity

Northspyre is seeking a dynamic and data-driven Lifecycle and Growth Marketing Specialist to own and optimize our marketing efforts across the new business customer journey. This role combines expertise in lifecycle marketing, email marketing, and growth strategies to drive awareness, consideration, and ultimately the selection of Northspyre as the preferred solution for prospective clients. You will work closely with our BDR and Sales teams to drive a seamless end-to-end customer experience that delivers measurable results. This is an opportunity to make a huge impact at a start-up disrupting the $2 trillion dollar real estate industry.

In this role, you’ll get to:

  • Manage all lifecycle programs targeting new business leads and accounts.
  • Develop and optimize customer journey workflows that nurture leads and accounts through awareness, consideration, and purchase stages.
  • Coordinate with cross-functional teams to ensure seamless handoffs across the buying journey for all of our marketing segments: Commercial, Enterprise, and PLG.
  • Align email marketing campaigns to digital marketing strategy and various inbound channels
  • Support subscriber growth and engagement across newsletter, blog, and resource center
  • Work with content and creative team to develop and refresh various forms of content
  • Continuously monitor, analyze, test and optimize campaigns to improve open rates, click-through rates, and conversions to qualified pipeline.
  • Ensure messaging aligns with Northspyre’s brand voice and resonates with target audiences.  Assist with promo writing for key content marketing campaigns.
  • Serve as the day-to-day owner of email marketing programs, including:
    • Database sends
    • Nurture tracks
    • Event and field marketing emails
    • Database segmentation and cleanliness
  • Conduct growth experiments to increase conversion rates and pipeline performance.
  • Identify and test new channels or strategies to drive lead generation and engagement.
  • Partner with Sales and BDR teams to identify opportunities for process improvement and conversion rate optimization.
  • Own performance marketing metrics, including lead conversion rates, email engagement, and pipeline contribution.
  • Build and maintain dashboards to track campaign performance.
  • Provide monthly reports with insights and recommendations to achieve pipeline and ARR targets.

We are looking for people who have:

  • 3-5 years of experience in marketing operations, lifecycle marketing, or growth marketing, ideally in a B2B SaaS environment.
  • Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
  • Familiarity with AI-powered marketing tools, such as generative AI for content (e.g., ChatGPT, Jasper), AI-driven personalization platforms, and predictive analytics tools.
  • Experience with ABM platforms (e.g., 6Sense, Demandbase) and website CMS tools (e.g., WordPress).
  • Strong analytical skills with experience in reporting and data visualization tools (e.g., Google Analytics, Looker, Tableau).
  • Proficiency in A/B testing and experimentation platforms (e.g., Optimizely, Mutiny).
  • Proven track record of executing successful email campaigns, lifecycle programs, and growth experiments.
  • Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
  • Strong communication skills and experience collaborating across marketing, sales, and operations teams.
  • Tech-Savvy: You embrace AI and automation to enhance marketing programs and improve efficiency.
  • Data-Driven Mindset: You thrive on using insights and predictive analytics to drive better performance.
  • Creative Problem Solver: You enjoy testing new ideas, experimenting with AI-driven solutions, and optimizing workflows.

Bonus points if you have:

  • Seen a company scale from 0 to $100 million ARR.

Benefits and Perks (Full-Time Employees)

  • In addition to a competitive salary, we are offering a meaningful stock option package
  • Comprehensive Medical, Dental, and Vision. Multiple plan options, including a plan option for 100% employer-paid premium for individual coverage for full-time employees.
  • 401k Match to help you save for your future (Fully vested after 6 mo eligibility period)
  • Unlimited Vacation, Paid Sick Leave, and major US Holidays
  • Awesome company swag!
  • Free access to Health Advocate
  • Hybrid & Remote opportunities -we have an Amazing new office in Midtown Atlanta 
  • You will be part of a small, professional fast-moving team with minimal supervision
  • Annual team gatherings

Top Three Reasons to Join

#1: It’s the Right Time – We’ve already facilitated more than $175 billion of complex projects across the United States

#2. Northspyre has the right product – Our technology empowers modern real estate teams to build leveraging data, automation and artificial intelligence to get to faster, more predictable outcomes on complex projects.

#3. Northspyre celebrates a culture of creativity – We strive to have a sense of community within Northspyre that encourages diverse viewpoints, openness, and fostering an environment in which employees feel comfortable bringing their whole authentic selves to work.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

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