Marketing Analyst

Marketing Analyst

$75k – $90k | meaningful equity

First Take:

We’re looking for the ultimate “glue player” to support our marketing, partnership, and retention efforts at Novig. 

The Novig Scouting Report:

• Backed by some of the best in the game – Forerunner Ventures, YC, Lux, Soma, Paul Graham, Joe Montana, Innospark, the founders of Instacart and Dropbox, and many other top angels and funds
• Founders are recent Harvard grads with quant experience at Jane Street and BoA and years of experience as sharp sports bettors
• $300B annually bet on sports in the US and the size of the market is rapidly growing, particularly given the opportunity for operators to capitalize on the sweepstakes business model
• Currently the only way to bet is with retail sportsbooks, which have egregious margins, discriminatory and inefficient practices, and a stale betting experience
• Novig is a sports prediction market that guarantees users the best lines by allowing them to play directly against friends or the market, rather than against the house, making the sports trading experience more efficient, fair, and, most importantly, profitable

Your Game Plan:

As a key member of our marketing team, you’ll play a key role in how we grow our business and drive engagement and entertainment. Your responsibilities will include:

• Strategic Partnership Management: Onboard new marketing partners and scale existing partners, ensuring alignment on brand representation and product integrations.
• User Segmentation and Personalization: Analyze user behavior to adjust messaging and promotional offers to increase engagement and user retention.
• App Programming: Collaborate closely with the trading and product teams to highlight trading opportunities to users in real-time, surfacing high-converting relevant information.
• Creative Roadmap: Work closely with our social and paid media teams to provide feedback on our creative assets, copy, and product messaging.

You’ll operate at the intersection of analytics, business development, and marketing, leveraging your own intuition to improve the Novig trading experience.

Your Skill Set:

We’re seeking candidates with a strong trading instinct and a passion for sports. The ideal candidate will have:

• Strong Communication and Interpersonal Skills: You’re an effective communicator, active listener, and natural relationship-builder.
• A Solid Grasp of Analytics and Media Metrics: You understand the fundamental metrics to evaluate the success of media campaigns.
• Deep Sports Knowledge: You’re highly familiar with major professional and college leagues, and you understand the rhythms and life cycles of these markets.
• Real-Time Decision Making: You thrive in fast-paced, high-stakes environments, making quick, data-driven decisions as events unfold.
• Flexibility: You’re available to work during peak trading hours—primarily weekends and evenings—when the action happens.

Nice to have skills include: 

• An understanding of prediction markets and how they differ from traditional sports betting
• Familiarity with Canva, Figma, CapCut or any other photo / video editing tools
• Experience with email marketing, CRM, and other lifecycle marketing platforms

If you’re a sports fanatic with a marketing mindset and eager to work at the cutting edge of sports analytics and prediction markets, we’d love to hear from you!

Who is Novig?

At Novig, we have reimagined the sports betting landscape by building a sweepstakes-based sports prediction market. Our innovative platform allows users to engage in sports predictions without traditional gambling constraints. By leveraging the sweepstakes model, we ensure compliance with regulatory requirements while providing a unique, engaging, and profitable experience for our users. Our goal is to make sports prediction more accessible, fair, and enjoyable.

Novig’s founders, Jacob and Kelechi, are recent Harvard grads with experience at Jane St & BoA who started Novig with the belief that a commission-free P2P exchange model will replace the exploitative and inefficient model of traditional sportsbooks. They themselves were sophisticated sports bettors who grew increasingly frustrated by the latency, discriminatory practices, monotony, and non-profitability of the retail sports betting experience.

As the regulatory landscape evolves in the United States, Novig is positioned to become a leading innovator with our unique focus on research and technology.

How does Novig approach compensation?

We are big believers in providing excellent compensation to everyone on the team as we build.

• We offer salaries at the top of the benchmarks 
• We provide equity to all employees regardless of role. We are looking for people who can grow with us as we scale our team and product, and we think it’s important for all employees, especially our first few teammates, to have significant equity in the company so you have skin in the game and our incentives are aligned

What benefits does Novig offer?

We are embarking on an ambitious journey and are committed to providing generous benefits, even at this early stage.

• Robust health, dental, and vision plans, covering 100% of health premiums and 90% of dental and vision premiums
• Generous 401(k) plan, matching up to 4% of base salary
• Health Savings Account (HSA) with $1,080 annual company contributions
• $24/day food or commuter stipend when working in our NYC office