Marketing Senior Analyst

About Nubank

Nubank was founded in 2013 to free people from a bureaucratic, slow and inefficient financial system. Since then, through innovative technology and outstanding customer service, the company has been redefining people's relationships with money across Latin America. With operations in Brazil, Mexico, and Colombia, Nubank is today one of the largest digital banking platforms and technology-leading companies in the world.

Today, Nubank is a global company, with offices in São Paulo (Brazil), Mexico City (Mexico), Bogotá (Colombia), Buenos Aires (Argentina), Durham (United States), and Berlin (Germany), with operations only in the first three. It was founded in 2013 in Sao Paulo, by Colombian David Vélez, and cofounded by Brazilian Cristina Junqueira and American Edward Wible.

About the role and team:

We are the team responsible for building the brand in Brand, for both potential customers so that they choose us as their financial ally, and for current customers to increase product engagement and cross-selling opportunities. Through the correct execution of our brand plan, we drive key Brand Health Tracker (BHT) metrics uplift, plus trigger releases through a full-funnel always-on (AON) strategy. The Brand team in Colombia is formed by a diverse team of professionals and it is divided in 3 main areas:

• Early lifecycle and content strategy: Responsible for building the brand across all funnel stages (upper, mid and lower funnel). And responsible for always-on communications in owned channels, social media and influencers.

• Engagement: Responsible for launching new products and keeping our customers engaged with our suite of products. 

We all work really closely with the Customer Insights, the Creative Mkt teams and the other Squads in the BU, with which we partner in almost every initiative.

As Marketing Senior Analyst, you're expected to:

• Support the timely execution of the marketing strategy and brand plan of the year. 
• Plan and execute long, mid and short term marketing initiatives considering timeline, budget and main goals (KPIs) we want to achieve.
• Own or co-lead projects and give end to end follow up to ensure launching on time and form.
• Collaborate with different areas and stakeholders to build and launch strong brand campaigns and/or different products and features.
• Make post launch analysis to assess the impact of our initiatives.

We are looking for a Marketing Senior Analyst who has:

• 4+ years of relevant experience in brand strategy and marketing.
• Brand fundamentals / knowledge.
• Analytical and creative thinking.
• English and Spanish professional proficiency.
• Experience in Budget supervision.
• Initiative, self-motivation, the ability to work independently. 
• Organization and an orientation to detail.
• Experience running integrated brand campaigns and product/features launches.
• Experience in brand architecture and brand positioning frameworks
• Excellent team player and interpersonal skills
• The ability to handle a multitude of projects and issues at one time.
• Social media understanding.

 

Core Benefits:

• Equity at Nubank
• Health insurance
• Vacations of 15 workdays
• NuLanguage - Language learning program
• Parental leaves

The position is based in Bogotá, Colombia.  

Our Nu Way of Working:

The Nu Way of Working is our hybrid work model that was created so people could collaborate more in person and still keep the flexibility of remote work. Now, our work model has two-month cycles: for every seven weeks of remote work, one week will be at the office. 

Diversity and Inclusion at Nu

At Nubank, we want to be sure that we're building a more diverse and inclusive workplace that reflects the customers we serve and seek to empower. That's why we hire based on equality. We consider gender, ethnicity, race, religion, sexual orientation, and other identity markers as enriching elements to our company while ensuring neither of them represent a barrier when recruiting fantastic talent.