Media Expert

About Us

Nu is one of the largest digital financial platforms in the world, with more than 122 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.

Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/  

About the role

As a Media Expert at Nu you will be responsible for defining and delivering Upper and Middle Funnel Media Strategies to drive brand awareness and consideration. Your role consists of designing Media Strategy in partnership with Marketing, Creative and Product and coordinating its implementation, optimization and measurement on cross-channel campaigns. This person will also be responsible for tailoring innovative media activations, managing the relationship with the main Platforms and working closely with Marketing and Creative teams, Analytics and Performance Marketing.

As Media Expert, you'll be responsible for:

• Strategy: Define Media strategy in partnership with Marketing, Creative and Product;
• Planning & Execution: Plan, set up and coordinate execution of Upper and Middle Funnel campaigns across digital and offline channels balancing efficiency, business goals and quality of delivery; 
• Optimization: Measure, monitor and optimize results;
• Test agenda & Experimentation: Design and coordinate testing agenda aiming to maximize performance and scale validated learnings; 
• Budget Management: Create media budget plans, monitor, forecast & report to Finance
• Agencies and Platforms relationship: Negotiate deals and align strategies;
• Team Leadership: Define team roadmap, KRs and expectations; mentor, train, and support junior members, helping to develop the media team and its capabilities.

We are looking for a person who has:

• Bachelor's degree
• Experience: 7+ years with proven ownership of upper/mid‑funnel strategies; 
• Media Expertise: Strong knowledge of all types of media (digital/ social, TV, OOH, radio);
• Strategic Thinking: Develop media strategies to address business goals while seeking to maximize performance and efficiency; 
• Analytical Skills: Ability to analyze data and derive insights, good understanding of measurement (GA4) and tagging tools, and concepts such as Brand Lift, Incrementality and Marketing Mix Modeling (MMM);
• Project Management: Excellent organizational skills to manage multiple projects and coordinate with team members, set priorities, and meet deadlines;
• Stakeholder Management: manage relationships with Marketing and Creative teams, Agencies and Media Platforms. 
• Communication: Strong verbal and written communication skills for presentations, reports, and internal/external stakeholder engagement;
• Customer-centric: Experience with customer segmentation and targeting, defining best approaches to reach different audiences;
• Team Leadership: Ability to collaborate effectively as part of an integrated team and mentor junior colleagues;
• Full proficiency in English ( Written and spoken) 

The position is based in Mexico City.

Core Benefits

• Chance of earning equity at Nu
• Extended maternity and paternity leaves 
• Health and life insurance 
• Dental and Vision Insurance
• NuCare - Our mental health and wellness assistance program
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• Holiday Bonus ("Aguinaldo") of 30 days of pay per year
• 17 days of paid vacation with 25% vacation bonus
• Gym partnership
• Food card
• Work-from-home Allowance
• Parental Consultancy

Work Model for this Role

Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/