Senior Copywriter

About Us

Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.

Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page Careers at Nu - Join our team!   

About the Role

We are looking for someone to join the team with a focus on impactful product campaigns within an AON structure. A copywriter who enjoys building films, translating product into compelling narratives, and bringing clarity and creativity to performance-driven communication.

Responsibilities

• Act as a high-level Self-Leader, taking full ownership of projects with minimal managerial support. You are expected to challenge and inspire your peers (Motion, Design, Strategy) to deliver their best work, fostering a culture of innovation and maintaining a "critical eye" on every piece of content the Hub produces.
• Translate technical product features into clear, persuasive, and creative communication that drives business results.
• Collaborate cross-functionally with Strategy, Media, and Marketing teams to design multi-format ecosystems.
• Mastermind the end-to-end creation of concept-led films and video content
• Lead the creative development of Always-On (AON) campaigns and "out-of-the-box" projects.

Qualifications

• At least 6 years of experience in similar positions.
• Experience with Always-On (AON) campaigns, with a strong focus on product-driven communication.
• Strong scriptwriting skills — someone who enjoys crafting films and developing ideas rooted in product benefits.
• Experience with creative, out-of-the-box projects that generate conversation, buzz, and social content.
• Intermediate English level
• Strategic thinking, recognizing that campaigns are multi-format ecosystems, and actively contributes to shaping communication strategy.
• Deeply customer-centric, with a proven ability to synthesize market research into actionable creative opportunities and solutions for consumer pain points.

Location & Work Model

• This position is based in Sao Paulo, Brazil
• Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration

Benefits

• Chance of earning equity at Nubank
• Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
• Public Transportation Commuting Benefit (Vale-Transporte)
• NuCare – Psychological, Financial and Legal Assistance Program
• Life Insurance
• Medical Plan
• Dental Plan
• NuLanguage – Language Course Program
• Nucleo - Our learning platform of courses
• Extended Parental Leave
• Daycare Allowance
• Parental Consultancy
• Work-from-home Allowance
• Gym Partnerships
• 30 days of paid vacation
• Relocation Assistance Package, if applicable