Marketing Specialist

About Us

Nu is one of the largest digital financial platforms in the world, with more than 122 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building. Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/ 

About the role

This position is fundamental to the definition and execution of the social media content strategy for the Under 18 (minors' accounts) and UV (high-income accounts) segments. The focus is on meeting the specific KPIs of both the department and the company, supporting business objectives by segment.

You'll be responsible for

• Strategic Oversight: Monitor the development of social media strategic planning for Uunder18 and UV, including influencer marketing content.

• Brand Consistency: Ensure consistency in messaging, tone of voice, and creative/production excellence across all social media content.

• Operational Coordination: Coordinate content production operations, ensuring process alignment between internal stakeholders and external partners.

• Performance Tracking: Monitor and ensure that all content aligns with and meets the department’s established metrics.

• Project Management: Assist in end-to-end project management—including deadlines, briefings, and budgets—and take responsibility for internal control documents and processes.

• Quality Assurance: Supervise final content before publication, ensuring asset excellence and strict adherence to the defined strategy.

• Process Improvement: Suggest and help implement new processes to optimize the department's operations.

• Data-Driven Strategy: Maintain and adjust the content strategy based on the performance of published assets.

We are looking for a person who has

• Solid Experience: A strong track record in social media content strategy and creative management.

• Proven experience coordinating content production, managing deadlines and projects, and aligning multiple stakeholders (both internal and external).

• Exceptional organizational skills and the ability to work independently with a high degree of autonomy.

• Proven ability to break down complex strategies into actionable objectives, clear projects, and well-defined tasks.

• Capacity to thrive in fast-paced environments that require constant change and adaptation, while maintaining seamless collaboration with diverse stakeholders.

• Ability to monitor and drive strategies with a sharp focus on business objectives and performance outcomes

Our Benefits

• Chance of earning equity at Nubank
• Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
• Public Transportation Commuting Benefit (Vale-Transporte)
• NuCare – Psychological, Financial and Legal Assistance Program
• Life Insurance
• Medical Plan
• Dental Plan
• NuLanguage – Language Course Program
• Nucleo - Our learning platform of courses
• Extended Parental Leave
• Daycare Allowance
• Parental Consultancy
• Work-from-home Allowance
• Gym Partnerships
• 30 days of paid vacation

Location & Work Model

• Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration.
  This position is based in São Paulo, Brazil