Director, Social Media

Who We Are:

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).

Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.

As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.

 

Note to applicants: This role is located in Austin, TX. 

Who You Are:

As the Director of Social Media, you are a multihyphenate who can build the vision, sell the dream and then execute at the highest level.  You are a creative leader, who can think beyond the platforms and channels – a strategic thinker who can build plans and drive numbers – and a team leader who can inspire your crew and your peers.  You want to build a best-in-class social team and position it at the FRONT of our marketing offense. 

You can balance pushing boundaries and building the brands.  You understand that data wins arguments and content wins hearts.  You are ready to grow with this company and ride the wave of success you will co-create.

You will need to build a team, build a vision, build a strategy, and then step up and execute.  You are someone a team wants to follow and someone your peers look to for ideas and inspiration.

You are connected to culture and live on your phone.  You know what’s happening in the world and why – and can translate those insights into brand building efforts as/when applicable. 

This role is eligible to participate in our Senior Management  Bonus Plan.             

What You're Good At:

• Serving as a key stakeholder in the development, implementation and management of individual social platform strategies involving the distribution of both organic and paid content across all three brands (Cellucor, C4 Energy, and Xtend) 
• Creating and acquiring relevant content in various formats and publishing directly to social media platforms
• Actively engaging in social listening to track, analyze, and engage in conversations to increase community building
• Owning KPI’s of social media efforts across both outbound and inbound initiatives
• Identifying and sharing insights on trends, feedback, and engagement through daily and weekly detailed reports 
• Managing all engagement-focused budgets to support Facebook and Instagram paid boosts and ads via the Facebook Ads Manager
• Building content strategies, shot lists, and coordinating resources, talent, environments, and other accessories as needed to create ideal content captures in conjunction with the Brand, Experience and Creative teams.
• Developing rotating 30-day calendars for all brands that support sales and marketing strategies across all categories in the business
• Providing input on our go-to-market strategies for new product launches and brand campaigns to maximize reach across social media properties
• Partnering with the Paid team on initiatives that drive results for brand and product marketing campaigns
• Collaborating with the Creative and Brand teams in the creation of highly relevant content experiences to each of our targeted audiences
• Collaborating with the Influencer team to maximize community and ambassador content 
• Building and leading a social team and enabling the team to do their best work with the skills, resources and guidance needed to be an industry leader 

What You Contribute: 

• Bachelor’s Degree in marketing or another related field
• 10+ years of experience developing innovative social media initiatives for consumer brands in-house (preferred) or at an agency. 
• Track record accelerating follower’s growth and maximizing engagement for a fast-paced brand; CPG, sports or Health and Wellness industry preferred
• Effective team building and management experience (minimum team size 4+) 
• In-depth knowledge and proficiency of community management and social media listening tools 
• Deep understanding of how to operationalize and scale Social Media Support teams 
• Strong analytical skills and comfortable reviewing and analyzing business performance metrics, KPIs, as well as the ability to pivot around data. 
• Ability to develop and maintain highly collaborative cross-functional relationships, both internal and external such as Brand, Creative, Commercial, Talent and influencer.
• Leader in social culture and community willing to act quickly to jump on opportunities for the brand and to always have your finger on the pulse of new trends    

Why Nutrabolt?

Wellness Benefits

Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.

Lifestyle Perks

We offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!

Family Support 

We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.

Employment Type: Full-Time 

Work Environment: Hybrid

 

 

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