Back to jobs

Sr. Manager, Professional Trade Marketing

Remote (United States)

#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

Nutrafol is searching for an HCP Senior Trade Marketing Manager (Healthcare Provider B2B2C Marketing) who will lead the development of marketing strategy and materials to increase brand awareness and product sales of Nutrafol hair and skin health products through Nutrafol’s HCP (Healthcare Professional) and Esthetician partners who sell Nutrafol. This new position will be a key driver for the growth of the brand through our Professional Providers, helping to convey value propositions that resonate with patients and clients (business-to-business-to-consumer marketing). They will be responsible for creating and enhancing brand awareness at all touchpoints of the patient/client journey.  

You will be a strong communicator who is creative, detail-oriented, and demonstrates solid project management skills. The selected candidate will have proven experience leading practice marketing campaigns and the creative development process with designers and copywriters and is comfortable in a fast-paced start-up environment. Experience developing point-of-sale materials (visual merchandising in a doctors’ practice) and social media content is required.

As a member of the Professional Marketing team, this position will report to the Senior Director of Professional Marketing and will closely collaborate with the Professional Marketing team, the Senior National Sales Director, the HCP sales team, the Creative team, and other key cross-functional teams. The selected candidate has proven professional downstream marketing (commercialization) experience with products or treatments sold by physicians in the medical aesthetics or medical device industry in the U.S. Experience working with Dermatologists and/or Estheticians is required. 

Responsibilities

  • Lead the strategy and development of digital and printed materials to increase brand awareness at all touch points of a patient/client journey - from social media and email communications to point-of-sale materials (visual merchandising), in-office videos, and educational brochures. 
  • Lead the development and promotion of digital and print marketing and merchandising materials for patients/clients to drive sell-through sales, including materials for a new Provider Loyalty program to retain and grow accounts.
  • Lead the development and promotion of digital assets (social posts, emails & customizable flyers) to promote company brand campaigns and national awareness campaigns (i.e. Acne Awareness Month) to HCP and Esthetician providers and their patients/clients.
  • Support the Senior Marketing Manager in the development of patient/client education and marketing materials to promote product launches.  
  • Lead the development and promotion of practice marketing and growth education communications and presentations to increase Provider use of Nutrafol marketing assets. 
  • Lead the creative development process for assigned marketing projects, including writing project briefs for the creative teams, providing copy and design direction, managing deadlines, providing creative feedback, and ensuring product messaging and claims are accurate and consistent.
  • Manage material uploads to Nutrafol provider resource website.
  • Stay informed on industry trends, incorporate best practices in Nutrafol materials, and update teams accordingly. 
  • Collaborate with the social media team to develop a social content calendar and assets for HCP and Esthetician providers; identify and recommend HCP and Esthetician content to augment provider presence on  Nutrafol-owned social channels. 
  • Research and secure partnerships with practice marketing companies including in-office video display companies to increase Nutrafol's presence in Provider practices; lead relationships and content development.
  • Collaborate with sales teams to identify, prioritize, and enhance B2B2C marketing materials and communications.  
  • Develop and maintain strong cross-functional stakeholder relationships with the following teams: Professional Marketing, HCP Sales, Creative, Social Media, Brand, Clinical & Medical Affairs, PR, Product Development, Operations, Supply Chain, and Regulatory.
  • Provide timely reporting to measure KPIs, campaign, and program effectiveness to guide future strategies and initiatives.
  • Manage budgeting and invoicing for marketing materials.
  • Support departmental leadership in annual strategic planning and budgeting.

Qualifications

  • Bachelor’s degree in Marketing, Business, English, Communications, or a related field preferred.
  • Minimum 5 years of professional downstream marketing (commercialization) experience with products or treatments sold by physicians in the medical aesthetics or medical device industry in the U.S. Experience working with Dermatologists and/or Aestheticians is required.
  • Proven experience executing marketing campaigns and leading the creative development process including design and copy feedback/direction. 
  • Excellent written, communication, and interpersonal skills. Strong presentation skills and highly comfortable interacting with stakeholders at all levels (customers, executives, vendors, etc.).
  • Experience managing a budget and invoicing. 
  • Experience with visual merchandising and social media content.
  • Excellent organizational skills and proven ability to manage multiple projects, coordinate programs, managing from ambiguity to execution.
  • Experience working cross-functionally with sales, creative, social media, medical affairs, etc. 
  • Adaptable team player comfortable in an agile environment who can evolve, pivot, and pitch in as needed
  • Estimated travel: 10-20% (fieldwork with reps, HCP & Esthetician events, and tradeshows, offsite planning meetings, etc).

 

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$125,000 - $140,000 USD

Perks & Benefits

  • Fully remote work experience
  • Comprehensive medical, dental, and vision package, including FSA program
  • 401K with 50% match
  • Quarterly Bonus Program
  • Flexible PTO
  • Two company-wide wellness breaks every day
  • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
  • Monthly wellness stipend
  • Monthly internet stipend
  • Monthly cell phone stipend
  • Annual learning & development stipend
  • Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
  • Free meditation app membership (Headspace)
  • Free Nutrafol subscription
  • Pet insurance and benefit programs

 

California residents may review our CCPA notice here. 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Candidates who have previously been employed at a Unilever-owned company are still eligible for employment with Nutrafol; however, we cannot for legal reasons recruit candidates currently employed within the Unilever umbrella. Please consult with Unilever or your company's HR team regarding your specific circumstances.

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Nutrafol’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.