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Director, CRM Operations

Remote (United States)

#KeepGrowing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You:

As the Director, CRM Operations, you are a highly organized, technically savvy leader with a passion for process, platforms, and precision. You bring deep expertise in CRM operations and are driven to improve campaign and testing execution, system infrastructure, and cross-functional collaboration.

You thrive in dynamic environments and are energized by complex problem-solving—from running vendor evaluations and RFPs to standing up new marketing technology and streamlining campaign workflows. You have a track record of building scalable processes, leading technical implementations, and ensuring flawless campaign delivery from ideation to execution. You lead a team of specialists, collaborate with marketers, engineers, analysts, and creatives alike, ensuring every step of the customer journey is delivered efficiently, accurately, and with measurable impact.

Responsibilities: 

  • Own and evolve Nutrafol’s CRM operations function, including campaign planning, process governance, platform optimization, and cross-functional enablement
  • Manage a high-performing team of marketing and operations specialists
  • Partner with Retention, Lifecycle, Growth, Creative, Pro, Engineering and Data teams to execute marketing initiatives while optimizing the marketing tech stack to support personalization, segmentation, and performance tracking
  • Project manage complex marketing initiatives from kickoff through deployment, ensuring stakeholders are aligned and deliverables are met on time and within scope
  • Develop and enforce standard operating procedures (SOPs) for email, SMS, push and other campaign management, QA, approvals, testing, and reporting
  • Lead the execution and management of RFPs and vendor evaluations for marketing tech systems
  • Support the integration and performance of martech platforms, including CDPs, ESPs, and customer engagement tools
  • Support the transition and implementation of new platforms, including migration planning, stakeholder training, and testing protocols
  • Collaborate with analytics and marketing teams to ensure accurate campaign tracking, attribution, and performance insights

Requirements:

  • 8+ years of experience in marketing operations, martech management, and campaign delivery in a digital/eCommerce environment
  • Proven experience managing complex RFPs and platform migrations (e.g., ESP, CDP, automation platforms)
  • Strong technical understanding of marketing platforms and customer data systems
  • 4+ years of experience managing teams and cross-functional projects
  • Expertise in email, SMS, Push, and cross-channel campaign delivery, QA, and reporting
  • Process-obsessed with strong documentation, communication, and stakeholder management skills
  • Comfortable balancing strategic planning with tactical execution in a fast-paced environment
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$150,000 - $165,000 USD

Perks & Benefits

  • Fully remote work experience
  • Comprehensive medical, dental, and vision package, including FSA program
  • 401K with 50% match
  • Quarterly Bonus Program
  • Flexible PTO
  • Two company-wide wellness breaks every day
  • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
  • Monthly wellness stipend
  • Monthly internet stipend
  • Monthly cell phone stipend
  • Annual learning & development stipend
  • Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
  • Free meditation app membership (Headspace)
  • Free Nutrafol subscription
  • Pet insurance and benefit programs

 

California residents may review our CCPA notice here. 

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