Back to jobs
tags.new

Media Planning Manager

Remote (United States)

Keep Growing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You:

We are looking for a skilled and detail-oriented Media Planning Manager to join our dynamic team. In this role, you will be responsible for developing and executing media strategies that support our brand initiatives and drive upper-funnel growth. You will manage media budgets, analyze performance data, and collaborate with cross-functional teams to ensure our campaigns meet their goals. The ideal candidate has strong project management skills, a solid understanding of digital media channels, and the ability to turn data into actionable insights.

Responsibilities:

  • Media Strategy & Planning: Build and execute comprehensive media plans to support brand initiatives and upper-funnel marketing. 
    • Lead the development of new tactics and initiatives, including creating strategic rationale, planning, and vetting talent.
    • Build and maintain media frameworks by initiative, funnel stage, and audience to guide investment decisions.
  • Performance Analysis & Reporting:
    • Monitor and report upper-funnel KPIs (reach, awareness, traffic, sessions, brand lift, engagement) and translate their relevance to business outcomes (CPA and Orders)
    • Create and present monthly performance decks for leadership, consolidating feedback and ensuring clear communication.
    • Conduct end-of-month budget reconciliation, update various spend sheets, and contribute to weekly business review slides.
    • Partner with our Data & Analytics (D&A) team to maintain and update Tableau reports, and pull raw data to generate insights for upper-funnel and product line reporting.
    • Establish framework for Upper Funnel measurement 
    • Perform ad-hoc data pulls to inform leadership decisions and reporting.
  • Project Management & Collaboration:
    • Act as the GTM lead, project managing all GTM plans to ensure successful execution of promotions and brand campaigns.
    • Gather asset requirements from all channels, communicate creative needs to the Brand team, and build out comprehensive briefs, all while meeting deadlines.
    • Review and traffic new creative assets for brand campaigns.
    • Attend and contribute to various meetings with the Growth, Brand, D&A, and agency teams.
  • Budget Management: Manage and reconcile budgets on a daily, weekly and monthly basis. Monitor performance and adjust budgets to optimize for key business metrics.
    • Reflect and monitor updates to upper-funnel tactic budgets across all documentation. Adjust budgets based on performance and recommend creative iterations as necessary.
  • Channel Optimization: 
    • Deliver post-campaign readouts to cross-functional stakeholders, highlighting business impact and recommendations.
    • Act as the strategic connector between Growth, Brand, and Creative to ensure campaigns ladder into both performance and brand goals.

Requirements:

  • 5-7 years of experience in full-funnel media planning or a related digital marketing role; experience within an eCommerce or DTC brand preferred
  • Strong understanding of upper-funnel media channels and digital marketing metrics.
  • Proficiency in data analysis and reporting tools
  • Proven experience managing and optimizing media budgets, including monthly reconciliations and pacing adjustments
  • Demonstrated ability to analyze upper-funnel KPIs (reach, awareness, engagement, etc.) and connect them to performance metrics
  • Strong track record of building and presenting performance reports and insights decks for leadership or cross-functional teams
  • Hands-on experience collaborating with Data & Analytics teams to pull, interpret, and visualize data using tools such as Tableau
  • Experience briefing and trafficking creative assets for digital campaigns, ensuring brand consistency and timely delivery
  • Exceptional project management and organizational skills.
  • Excellent written and verbal communication skills, with experience presenting to senior leadership.
  • Ability to work effectively in a fast-paced, collaborative environment.

Preferred Qualifications:

  • Experience with brand campaign execution and creative trafficking.
  • Knowledge of various ad platforms and marketing technology.
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$100,000 - $120,000 USD

Perks & Benefits

  • Fully remote work experience
  • Comprehensive medical, dental, and vision package, including FSA program
  • 401K with employer match
  • Quarterly Bonus Program
  • Flexible PTO
  • Two company-wide wellness breaks every day
  • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
  • Monthly wellness stipend
  • Monthly internet stipend
  • Monthly cell phone stipend
  • Annual learning & development stipend
  • Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
  • Free meditation app membership (Headspace)
  • Free Nutrafol subscription
  • Pet insurance discounts and benefits

 

California residents may review our CCPA notice here. 

Create a Job Alert

Interested in building your career at Nutrafol? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...

Candidates who have previously been employed at a Unilever-owned company are still eligible for employment with Nutrafol, and we invite you to apply.

If you are a current employee at a Unilever-owned company, as part of the process, we ask that you consult with your HR partner regarding your interest in a role at Nutrafol before, or at the point of applying. They will be sure to notify our team of your application.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Nutrafol’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.