Head of Customer Experience and Lifecycle, NOBL

About Nysonian
Nysonian is one of the fastest-growing consumer portfolios, behind NOBL and Flo Pilates. We grew over 8x in 2025 and are building the next phase of the business across physical products, software, and subscription experiences.

 

NOBL is a functional travel brand built around a simple idea. Travel products should solve real problems, not just look better. Every feature is designed to eliminate friction from the travel experience, from seamless organization and easy access to tracking, connectivity, and protection.

Flo Pilates brings studio-quality Pilates into the home through connected fitness hardware, content, and subscription experiences.

Across both brands, we are building product ecosystems that deepen the customer relationship beyond the initial purchase and create recurring value over time. We are looking for builders who want ownership, speed, and the ability to shape products at scale.

The Opportunity
Nysonian is hiring a Head of Customer Experience and Lifecycle to own the end-to-end customer journey across NOBL and Flo Pilates. From first site visit through purchase, delivery, onboarding, product education, lifecycle communication, reviews, referrals, returns, and reactivation.

The mandate is to identify broken customer moments, fix the root cause, and build the systems, standards, and operating cadence that prevent those issues from repeating.

You will own the journey map, lifecycle communication logic, post-purchase education, and digital and physical touchpoints. Execution happens through Lifecycle, Web, Product, Creative, Ops, and App. This role sets the standards, owns the journey, and drives accountability across teams.

This is not a support role and not a single-channel retention role. It is a customer journey ownership role. The goal is to make every touchpoint clearer, more timely, more useful, and more consistent with the standard of the brand.

Success will show up in higher activation, stronger reviews, fewer avoidable returns, better retention, higher LTV, and a customer experience that feels connected from first click to repeat purchase.

You will report directly to the CEO and help build the customer journey function across the company.

What You'll Own

• End-to-end customer journey mapping across NOBL and Flo Pilates
• Website journey, PDP clarity, search, checkout expectations, and self-serve education
• Post-purchase communication, shipping updates, delivery education, and exception messaging
• Physical post-purchase experience: clarity of inserts, manuals, QR codes, product registration, setup guidance, and unboxing moments
• Email, SMS, app push, in-app messaging, review timing, referral moments, win-back, and reactivation
• Suppression and timing rules across all comms channels, ensuring customer status (delayed, undelivered, in escalation, refunded, returned) drives which messages they receive and which are blocked
• Onboarding and activation for NOBL and Flo customers, including product education and app adoption
• Quality of support touchpoints as part of the journey: are response times fast, are answers clear, do customers leave the interaction with the right information and the right resolution, partnering with Customer Support on standards and feedback
• Customer friction analysis through reviews, survey feedback, return reasons, customer comments, and journey audits
• Cross-functional journey cadence with Marketing, Lifecycle, Web, Product, Ops, Creative, and App teams
• Reporting that translates journey improvements into business impact: activation, repeat purchase, LTV, review volume, return friction, customer satisfaction, and lifecycle performance

Qualifications

• Demonstrated success owning end-to-end customer journey inside a high-growth DTC, ecommerce, subscription, or consumer brand
• Experience improving both, digital and physical customer journeys, including post-purchase communication, onboarding, packaging, manuals, product education, app activation, and lifecycle touchpoints
• Strong lifecycle understanding to define suppression logic, timing, segmentation, onboarding, reactivation, and review flows, even if not personally building every flow
• Strong understanding of web experience and site UX, with experience working closely with web and product teams to fix friction on PDPs, search, checkout, and self-serve
• Experience operating loyalty, referral, NPS, and review programs at scale
• Strong cross-functional leadership skills, with the ability to align Marketing, Lifecycle, Web, Product, Ops, Creative, and App around a single journey
• Strong analytical mindset, comfortable owning metrics like activation rate, repeat purchase rate, LTV, NPS, and review volume
• High ownership, speed, and comfort operating in ambiguity

You're Not a Fit If

• You think about lifecycle as email and SMS only, not the physical customer experience
• You cannot connect journey decisions to repeat purchase, LTV, or retention
• You identify problems but cannot turn them into systems, owners, and follow-through
• You can execute tasks, but struggle to build systems from scratch
• You rely on direct control instead of cross-functional accountability
• You are disorganized with priorities, follow-ups, deadlines, or active workstreams
• You need a full team already in place to execute behind you
• You need established systems, tooling, and reporting before you can produce
• You need other senior leaders to set the strategy before you can act
• You wait for direction before acting on visible problems
• You see problems and assume they belong to someone else
• You treat seniority as a step away from the work instead of staying close to details, execution quality, and team performance

Compensation
We use a market-based approach to compensation. The expected total compensation range for this role is: USD $140,000 to $220,000.

This role also offers performance-based rewards tied to business impact. Your starting compensation will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and company impact.

Why You Will Love Working At Nysonian
Our Culture

• We are founder-led and operate with speed, direct communication, and clear accountability
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale, supporting innovation and impact
• Senior leaders are expected to create structure, make decisions, and stay close to execution

Growth & Development

• Competitive pay and meaningful opportunities for performance-based advancement
• Direct ownership of strategy, systems, execution, and team buildout within your function
• Opportunity to build and scale a meaningful part of the business across two hardware-backed consumer brands
• Scope and compensation growth tied to performance, role expansion, and measurable business impact

Benefits

• Health, Dental and Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Nine (9) paid holidays per year
• Complimentary Nobl & Flo products
• Remote-first

Nysonian is an equal opportunity employer.