Director, Product Marketing

Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. SaaS applications provide the tools employees need to succeed and hold the business’ most critical information. If those tools become unavailable or that data is jeopardized, there is a detrimental impact on the organization. 

Obsidian proudly offers the industry's most comprehensive and powerful SaaS defense solution. We are committed to solving the challenge of SaaS Security for our customers as efficiently and effectively as possible.

We’re a passionate team optimizing for impact by solving some of the biggest challenges in cybersecurity today. We listen closely to our customers, iterate quickly, and (over) deliver to delight them. Working at Obsidian means contributing to an industry-leading cybersecurity product in an environment where customer satisfaction, privacy, and data ethics are paramount.

About the Team: 

Product Marketing joins forces with Value Engineering forming a high-impact team in the marketing organization. This growing team focuses on differentiated, simplified messaging and engagements that simplify the complexities of SaaS security. Concise and accurate value articulation shrinks decision time and improves buyer confidence.

About the Role:

Product Marketing is a critical function at Obsidian Security, as this role connects product and GTM strategy needed to drive success in sales and marketing. You will collaborate with the rest of our marketing team to develop innovative programs and campaigns that drive demand. You must be able to understand sophisticated technologies, zero trust architecture, and identity security and translate these into compelling stories with deep appreciation for the problems our customers have and comprehensive understanding of the product benefits that resonate with IT, security and business buyers.

An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and simply articulates “Why anything?” “Why now?” and “Why Obsidian?” In addition to excellent communication skills – written, verbal, and visual, you track performance and have the data to prove what’s working and what isn’t.

Key Responsibilities:

• Support company enablement: Partner with pre-sales, post-sales, and partner teams to develop content and participate in onboarding and continuing enablement of the company. Ensure collateral aligns with company positioning and strategy.
• Competitive Analysis & Landscape Monitoring: Conduct in-depth competitive analysis to understand changes in the cybersecurity landscape, particularly as we scale and compete with larger platform competitors. Use this analysis to inform strategic positioning decisions.
• SWOT Analysis & Market Trends: Regularly perform SWOT analyses to assess our competitive strengths, weaknesses, opportunities, and threats. Track market trends to ensure that our product strategy and messaging stay relevant as customer needs evolve.
• Content Strategy & Development: Create content that drives awareness and showcases our differentiated position in the market, including blog posts, whitepapers, and case studies. This content will be informed by competitive insights and focused on engaging our broader cybersecurity audience.
• Go-to-Market Strategy Support: Collaborate with field teams and demand generation to ensure product launches are aligned with competitive dynamics, and to execute targeted marketing campaigns that communicate our unique value.
• Cross-Functional Collaboration: Work with product management, sales, and marketing teams to ensure alignment on competitive strategy and positioning, driving business results through cohesive go-to-market efforts.
• Build relationships with customers, prospects, and advisors: Engage with market audience to uncover, test, and iterate on technology concepts and collateral. The Director will be able to form direct relationships and leverage their network to gather primary qualitative and quantitative evidence in support of strategy, positioning, and messaging

About You:

• Experience: Minimum of 7 years demonstrating progressive responsibility in a product marketing role. The candidate will have experience in cybersecurity with fluency across a broad range of cybersecurity concepts like SaaS security, Identity and Access Management (IAM), Zero Trust, Identity Governance and Administration (IGA), Privileged Access Management (PAM).
• Competitive Strategy Expertise: Proven experience in conducting competitive analysis, developing strategic positioning, and refining messaging to differentiate products in a competitive marketplace.
• Market Insight: Strong understanding of the cybersecurity market, including buyer personas, market segments, and competitive trends, with the ability to anticipate shifts as we grow.
• Content Creation: Ability to create compelling, high-quality content that supports thought leadership and drives awareness, with a focus on competitive differentiation.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to present complex market insights and product messaging clearly to both internal teams and external audiences.
• Analytical & Strategic: Strong analytical skills combined with creative thinking, able to develop actionable insights from data and market feedback.
• Self-Starter: Comfortable working in a fast-paced environment, with the ability to prioritize tasks often with partial data, manage multiple projects, and adapt quickly to changing business needs.