Senior CRM Marketing Manager

We’re looking for a highly commercial Senior Marketing Manager to help us lead how we retain and activate our fast-growing customer base. You’ll report to the Head of Marketing and own our CRM and lifecycle strategy, with a focus on revenue impact. You’ll oversee the strategy, design and delivery of campaigns for customers who’ve already taken their first step with us – helping them stay engaged, get more value and explore everything Octopus has to offer, from execution-only investing to full financial planning and mortgage advice. 

You’ll bring a strong mix of strategic thinking, commercial obsession and a deep understanding of what makes customers tick. You should also feel confident rolling up your sleeves because everyone in our team, regardless of level and experience, is a doer.

About Octopus Money

At Octopus Money, we’re on a mission to make money advice accessible to all – because the right advice can turn your life dreams into reality.

The facts are alarming: half of Brits reach retirement age without enough money to live the life they want, financial stress is a leading cause of poor mental health and only 8% of us have access to 1-to-1 advice.

There’s plenty of information out there, but most of us just wish that someone we trust would tell us what to do with our money!

With Octopus, you get a personalised plan and a friendly expert to help you make it happen. We combine advisers, coaches and technology to understand your situation and recommend the right steps for your savings, investments, pensions and more. Then, we make it easy to invest in a custom portfolio, managed by experts.

We believe everyone deserves personal, 1-to-1 advice with their money.

What you’ll do

• Own the end-to-end customer retention and CRM strategy – and be accountable for the revenue it drives
• Build a lifecycle marketing performance engine from scratch 
• Set the vision for leveraging data to deliver a personalised customer experience, working closely with the Data team to deliver
• Identify untapped opportunities across our customer and product segments and move fast to unlock them
• Manage and develop a high-performing CRM team – including campaign managers and CRM ops managers
• Set clear goals and measurement plans for every initiative, analysing performance and identifying opportunities to improve
• Drive innovation by scouting, evaluating and adopting emerging CRM trends, technologies and tools to ensure our lifecycle programs stay cutting-edge and deliver maximum impact
• Regularly report on the customer database health to the leadership team

What you’ll bring

• 8+ years of experience in CRM, lifecycle marketing or customer growth – with a strong bias for performance, testing and revenue impact 
• Experience in commercially driven B2C businesses
• A track record of delivering measurable improvements in retention, conversion and customer lifetime value
• Deep understanding of CRM tools (we use Customer.io), segmentation, customer data and personalisation best practices
• Knowledge of AI and emerging technologies shaping the future of CRM, with the mindset to leverage these innovations for growth and optimisation
• Comfortable owning the numbers – you know what good looks like, can brief a data team clearly, and aren’t afraid to challenge the insight if it doesn’t stack up
• Commercial mindset – focused on results, comfortable with KPIs, and confident building business case

In return for your contribution, we offer a base salary of £75,000 - £85,000 DOE + benefits.

Please note, as a regulated business we are required to run background checks for all employees which covers adverse financial and unspent convictions. These will only take place upon a successful job offer.

About Octopus Group
Octopus is a group of companies which invests in the people, ideas and industries that will help to change the world. We collectively believe that the companies serving two of our most important needs – our financial wellbeing and our planet’s future – are failing. And we want that to change. We want everything we do, whether that’s in financial services or energy supply, to have a positive impact on the people it touches. The energy supply business - Octopus Energy is the #1 rated UK energy supply business, and the only one to be recommended by Which? three years in a row.

Perks & Benefits

Make a difference
We're on a mission to help millions of people improve their finances. Seeing the impact we can make on our client's lives is deeply rewarding, and motivates the whole team to keep doing more to improve our service. Our client feedback is extremely positive, with a rating of 4.8 out of 5 on Vouchedfor.

Flexible working
We currently operate a hybrid model which is a mix of office and remote. You'll have the option of working from home 2 days per week (Monday and Friday) with the remainder from our central London office in Holborn.

Work from anywhere
We give an 18 day work from anywhere allowance to swap out the on site days or take some time working from another country. NB - Due to compliance regulations this does not apply to individuals that give regulated financial advice.

Join a great team
We're a diverse team with decades of experience in financial services and a proven track record. We believe in treating everyone with transparency and respect.

Rapidly grow your career
We believe in hiring people who are better than us, and giving them opportunities to achieve great things. As we continue to scale up, there will be opportunities for ambitious new joiners to demonstrate their skills and take on bigger roles.

Share incentive plan and team bonus
Being part of Octopus we benefit from the group share incentive plan. In addition, for those who are not commission based we offer a team bonus provided we meet our team goals.

Pension, enhanced parental leave, private medical insurance & other perks
As an Octopus Money employee you'll get access to a company pension, enhanced parental leave, PMI, day off for your birthday and other benefits to make sure you're healthy and happy, now and in the future! 

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We believe in equal financial education for everybody, no matter their background.  We pride ourselves on building an inclusive working environment where diversity is celebrated.

We do not and never will discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.