Head of B2B Marketing

🏆 🎉 🏆 We're proud to announce we've won Advice firm of the year at the Money Marketing Awards 🏆 🎉 🏆

To achieve our mission at scale, we partner with the UK’s leading employers and benefits platforms to bring personalised financial planning to hundreds of thousands of employees.
You’ll design and execute marketing strategies that fuel growth across workplaces, shaping the way we reach, win and retain clients. This is a role for someone equally confident in strategy and execution - able to design a commercial plan, create standout content and problem-solve creatively across inbound and outbound channels.

You’ll need to be fluent in selling into organisational decision-makers in HR and developing campaigns that resonate with senior leaders. Above all, you’ll thrive on innovation: finding new ways to create demand, influence complex stakeholders and accelerate deals.

About Octopus Money

At Octopus Money, we’re on a mission to make money advice accessible to all – because the right advice can turn your life dreams into reality.

The facts are alarming: half of Brits reach retirement age without enough money to live the life they want, financial stress is a leading cause of poor mental health and only 8% of us have access to 1-to-1 advice.

There’s plenty of information out there, but most of us just wish that someone we trust would tell us what to do with our money!

With Octopus, you get a personalised plan and a friendly expert to help you make it happen. We combine advisers, coaches and technology to understand your situation and recommend the right steps for your savings, investments, pensions and more. Then, we make it easy to invest in a custom portfolio, managed by experts.

We believe everyone deserves personal, 1-to-1 advice with their money.

Success in this role is grounded in:

• The pipeline you’re able to generate
  Campaigns that directly contribute to quarterly and annual goals.
• The quality of the leads you can deliver
  Running inbound and outbound campaigns that consistently create marketing-qualified opportunities.
• The speed and ingenuity of your ideas
  Creating standout content in days not months - thought leadership and activations that win attention from HR leaders.
• Events that drive registrations and results
  Leading our events programme, ensuring they are seamlessly tied to follow-up journeys that convert interest into opportunities.

What you’ll bring to the role 

• 8+ years in marketing to HR and/or transformation teams
• A creative problem-solver who can find multiple ways to crack the same challenge.
• Commercial focus, with a test-and-learn mindset and clear eye on ROI.
• Comfortable balancing inbound and outbound, and shaping ABM strategies as well as broader demand-gen.
  
  

In return for your contribution we offer a base salary of £75,000 - £95,000 DOE + benefits

Please note, as a regulated business we are required to run background checks for all employees which covers adverse financial and unspent convictions. These will only take place upon a successful job offer.

About Octopus Group
Octopus is a group of companies which invests in the people, ideas and industries that will help to change the world. We collectively believe that the companies serving two of our most important needs – our financial wellbeing and our planet’s future – are failing. And we want that to change. We want everything we do, whether that’s in financial services or energy supply, to have a positive impact on the people it touches. The energy supply business - Octopus Energy is the #1 rated UK energy supply business, and the only one to be recommended by Which? three years in a row.

Perks & Benefits

Make a difference
We're on a mission to help millions of people improve their finances. Seeing the impact we can make on our client's lives is deeply rewarding, and motivates the whole team to keep doing more to improve our service. Our client feedback is extremely positive, with a rating of 4.8 out of 5 on Vouchedfor.

Flexible working
We currently operate a hybrid model which is a mix of office and remote. You'll have the option of working from home 2 days per week (Monday and Friday) with the remainder from our central London office in Holborn.

Work from anywhere
We give an 18 day work from anywhere allowance to swap out the on site days or take some time working from another country. NB - Due to compliance regulations this does not apply to individuals that give regulated financial advice.

Join a great team
We're a diverse team with decades of experience in financial services and a proven track record. We believe in treating everyone with transparency and respect.

Rapidly grow your career
We believe in hiring people who are better than us, and giving them opportunities to achieve great things. As we continue to scale up, there will be opportunities for ambitious new joiners to demonstrate their skills and take on bigger roles.

Share incentive plan and team bonus
Being part of Octopus we benefit from the group share incentive plan. In addition, for those who are not commission based we offer a team bonus provided we meet our team goals.

Pension, enhanced parental leave, private medical insurance & other perks
As an Octopus Money employee you'll get access to a company pension, enhanced parental leave, PMI, day off for your birthday and other benefits to make sure you're healthy and happy, now and in the future! 

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We believe in equal financial education for everybody, no matter their background.  We pride ourselves on building an inclusive working environment where diversity is celebrated.

We do not and never will discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you require support completing your application please contact Luke Stepney, Head of Talent at applications@octopusmoney.com